by Jeremiah Owyang, Web Strategist
Many are talking about the Social Graph at the technical level, leaving many business folks with many questions. The following, using clear business language (void of tech speak), will explain what is the Social Graph, why it matters, and what you should do.
Executive Summary
The Social Graph is the representation of our relationships. Today, these graphs define our personal, family, or business communities on social websites. Unfortunately, we’re duplicating our same Social Graph on multiple websites, resulting in inaccurate data and time spent managing it. Despite many challenges, our Social Graphs should be self-managed from a single trusted source, replicated to websites of our choosing, thus resulting in accurate, efficient, relationship management.
Read the full story here-
http://www.web-strategist.com/blog/2007/11/10/what-is-social-graph-executives/
Keywords: Google, Jeremiah Owyang, Social Graph API, Web Strategy, Web Theory, Social Graph
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