Those that ignore social media critics risk being blindsided by negative comments, experts say
January 31, 2008 (Computerworld) Target Corp. found itself at the center of a blogosphere brouhaha this month when it brushed aside complaints against it lodged on a blog post by the executive director of an organization that monitors the effects of advertising on kids. Target doesn't respond to comments from "nontraditional" media outlets, she noted on her blog.
A Google search in the U.S. for "Dell support" brings up a scathing post -- complete with an obscenity in the title -- from a blogger on the first page of results, which has at times been posted higher in the search results than the organization's own support Web page.
These were two of a handful of examples cited during an online presentation today by Forrester Research Inc. and Dow Jones & Co. on why companies should devote more resources to monitoring what is being said about them and their products in the Web 2.0 world.
Keywords: Web 2.0, blogosphere, business, social media, Forrester Research
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