Pier Paolo Mucelli, Founder & CeO, eOffice, sent me this report today-
I would like to share with you few online marketing tips. As a growing business owner, you now have the opportunity to promote your services and products to a larger audience, using the international reach of internet and the growing importance of web 2.0 (user generated content websites). These are utilities and channels not available only few years ago, and allowing smaller businesses to move faster and compete head to head with larger organizations. Things are moving fast, some websites were not even available only two years ago (Facebook). Few days ago, Microsoft launched a £40billion unsolicited bit for Yahoo! New sites and services will be launched at an even faster rate in the future.
See below some examples of digital marketing activity, using some of the most popular online tools availalble.
** Videos (Youtube)
Launched Feb 2005, over 100 million downloads per day (bought by Google for $1.6billion in Oct 2006).
Case Study: http://www.youtube.com/eOfficeMedia
** Social Networking Website (Facebook)
Launched Feb 2004, with now close to 100 million users (Microsoft invested $250m for 1.6% stake in Oct 2007).
It has recently launched target advertising, based on impressions or pay per click. Check out the groups functionalities and the newly launched Page utility.
Case Study, Groups: http://www.facebook.com/group.php?gid=2524331330
Case Study, Pages: http://www.facebook.com/pages/eOffice/9000281501
** Pictures (Picasa)
Online software application for organizing and editing digital photos (now owned by Google).
Case Study: http://picasaweb.google.co.uk/eOfficeLibrary/EOfficeSoho
** Business Networking Website (Linkedin)
Largest world business networking site, launched May 03, with around 18million registered users worldwide.
Case Study, Groups: https://www.linkedin.com/e/gis/553/6253CD3979DC/
** Maps (Google).
Founded in 1998, Google is the largest search site and now diversified internet company, now the largest public listed company in the US.
Case Study, Maps: http://tinyurl.com/3clupg
I would be interested to hearing your views, suggestion and comments. Feel free to post them into our community sites and groups too.
Best wishes
Pier Paolo Mucelli
Founder/CeO
eOffice
2 Sheraton Street, W1F 8BH, London, UK
www.eoffice.net
0870 888 88 88
eOffice - The Alternative Workspace - A Climate Neutral Company
Keywords: Social Networking, Soho, Web 2.0, digital marketing, eOffice, internet, online marketing, online marketing tips, Business Networking
RSS