News Corp launches web incubator 'Slingshot Labs'
Media giant News Corporation has launched Slingshot Labs, an incubator dedicated to building and developing new web ventures for the company.
Slingshot Labs is a wholly owned News Corporation company that will employ a portfolio approach to the development and launch of businesses, and plans to nurture four to five ventures per year.
Businesses ranging from stand-alone web destinations, to social media applications will be developed within Slingshot and have dedicated product and development teams tasked with building each new venture.
Slingshot Labs joins News Corporation's web portfolio which includes MySpace, Fox Sports.com, IGN, American Idol.com, and WSJ.com.
Slingshot Labs will be headquartered in the US with former MySpace executives Josh Berman and Colin Digiaro serving as co-presidents.
http://www.dmeurope.com/default.asp?ArticleID=29445
Keywords: web incubator, Slingshot Labs. News Corporation
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