I know, nothing in this world could be perfect... Even
mashable.com :), the
#1 Blog about Social Networking/ Web 2.0. I am the great fan of
mashable and also
Pete's contact "everywhere" on web 2.0 :), but this time I had to disagree with mashable and doubt the quality of the research behind one of their articles, this one-
BeeMood: A Blatant Twitter Clone for Italy
http://mashable.com/2008/01/03/beemood/ by Adam Ostrow
I left there a comment although it wasn't easy to express my point of view in a few chars (since mashable doesn't support middle/long comments). So here I'll publish what I was going to say, the full post which it cut on the web:
Dear Adam,
Hello from another mashable fan and follower, and Social Technology so-called evangelist :). We cross time to time- I follow actively Spock people search engine 2.0 as community evangelist for Italy, and Italian LinkedIn supporter Club as VP and Web 2.0 Manager.
God wanted so I now work for the company that owns BeeMood brand and develops its future services (Zero9 Spa., http://www.zero9group.com/). Trust me this doesn't affect my clear mind in judging BeeMood :) Plus here I could meet the people behind this idea/ product/ service.
so my quick comments would be:
1) Let's please not mix MicroBlogging and Twitter.com.
Twitter isn't equal to MicroBlogging. Twitter is A PRODUCT implementing MicroBlogging. Microblogging in general is a Web 2.0 idea for a service that could be implemented in one or another way, and twitter.com has just become very popular/ famous and we're all happy about it and use it every day! :)
btw, Do you know another way for implementing microblogging to not "be similar in some way to twitter.com"? let us know if it's so! :)
2) BeeMood was launched by a Mobile 2.0 company, so it was built with Mobile/ Mobile 2.0 ideas in mind.
BeeMood's mobile vision is not the same as the mobile- connection of Twitter which is just to send some updates via SMS. Instead, Beemood it was designed to be oriented on Mobile Users.
Product roadmap for BeeMood includes tons of interesting features that have nothing to deal anymore with twitter.com's base services (implemented very well, but it's very basic!), but to fully implement Mobile MicroBlogging and Mobile Sharing.
3) as you mention in your article, BeeMood integrates also twitter's updates inside and some other 2.0 things (via RSS). So it's an Integrated Mobile MicroBlogging 2.0 service, and we know integrating always mean "something more that what's integrated inside", right?
4) next, BeeMood is not just "targeting Italy" as you write. It was developed and launched in Italy, since the headquarters of Zero9 are in Milan. But take a look at the location map for Zero9 worldwide and it will become clearer I believe.
- So, I am sorry Adam with all respect to mashable.com, I can't stand the statement as "just about as straight-up a Twitter clone" in the very first row of your review!
And you may also find BeeMood Blog useful to understand better this product. it's in English btw :) http://blog.beemood.com/.
P.S. feel free contacting me or David Casalini BeeMood manager for any questions you may have!
Keywords: Twitter, beemood, mashable, mashable.com, microblogging, mobile 2.0, mobile web, social networking, social networking, web 2.0, zero9, Adam Ostrow
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