via Alessandro Santo
a new McKinsey research effort about economic conditions and Web 2.0 technologies.
The survey will explore:
- How companies use Web 2.0 technologies such as blogs, prediction markets, tagging, and wikis for internal and external purposes
- How companies integrate Web 2.0 technologies into their culture and the barriers they face as they broaden use
- How executives assess the impact of Web 2.0 technologies on their companies
To thank you for participating, we will send you the survey results free of charge and in advance of their public release. In addition, after completing the survey, you will immediately gain access to the premium McKinsey Quarterly article “Eight business technology trends to watch.”
To have your views included, please complete the brief survey before Tuesday, June 17. Begin by going to:
http://survey.confirmit.com/wix/p645238387.aspx?r=6240&s=GAVSQVLF
Josselyn Simpson
Survey Editor, The McKinsey Quarterly
www.mckinseyquarterly.com
PRIVACY AND CONFIDENTIALITY: This research is being conducted by KS&R, a leading market research firm, on behalf of The McKinsey Quarterly. If you agree to participate, your identity and responses will remain confidential. You will not be approached for sales purposes, nor will your name be added to other e-mail lists. We want only your feedback and opinions.
Keywords: , Alessandro Santo, Josselyn Simpson, McKinsey, McKinsey Quarterly, Web 2.0, blogs, prediction markets, tagging, wikis
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