received via mail, all links (from DEM) not changed- I am sorry have no time right now ;)
July 1, 2008
Welcome to the first Facebook Ads newsletter.
These newsletters will keep you updated about what we're doing to improve your advertising experience including news, product iterations and improvements, best practices and lots more to help you make the most of your Facebook Ads.
Advertising Tips
To start off, we thought we'd share some key strategies from some of our most successful advertisers.
Use Keywords Narrow your audience to people who have interests that are related to your product or service by including keywords in your targeting. Keywords are taken from interests and other favorites (like movies, music and books) that Facebook users include in their profiles. Try including some of the keywords in your ad text too. Your ads will appear more relevant and be more likely to perform strongly.
Stand out Write clear, concise ads that speak directly to your targeted audience. Be sure to highlight any special offers or sales that are available and end your ad with a strong call to action like "Click here for more info" or "Shop and order online." Oh, and include your brand or company name and an image of your product!
Optimize Don't be afraid to experiment with different ads and targeting. Be sure to check in on your ads regularly to monitor their performance. Try new combinations of targeting, creative,or bid amounts using the data available in your Ad Manager from past ads to help guide your edits.
More Information
Facebook Ads Page Stay updated about feature improvements, learn from reference guides and case studies and share ideas with your fellow Facebook Ads advertisers by fanning the Facebook Ads Page.
Help Section Questions or problems with your ad? Our Help section has the answer.
Notifications (Insights) You might have noticed the notifications section in your Ad Manager. This is another great resource for feature updates in addition to recent activity conducted in your account.
Questions?
We have a team of specialists who can provide guidance to help you get more familiar with Facebook Ads, troubleshoot your account and give you tips on how to improve the performance of your ads. Contact the Ads Team »
Welcome to the first Facebook Ads newsletter. 
Narrow your audience to people who have interests that are related to your product or service by including keywords in your targeting. Keywords are taken from interests and other favorites (like movies, music and books) that Facebook users include in their profiles. Try including some of the keywords in your ad text too. Your ads will appear more relevant and be more likely to perform strongly. 
Stand out
Don't be afraid to experiment with different ads and targeting. Be sure to check in on your ads regularly to monitor their performance. Try new combinations of targeting, creative,or bid amounts using the data available in your Ad Manager from past ads to help guide your edits.
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