Mobile User Experience at next MoMo Milan
the next Mobile Monday Italy that will take place at "Restaurant Art Bar Le Biciclette" in Milan on Monday, 24th of November 2008.
Mobile User Experience: enabling people to focus on what they want to do, rather than on how they do it
Cell phones do all kinds of stuff - calling, text messaging, web browsing, contact management, music playback, photos and video - but they do it very badly, by forcing you to press lots of tiny buttons, navigate diverse heterogeneous interfaces and squint at a tiny screen. "Everybody hates their phone," Jobs said, "and that's not a good thing".
The introduction of the iPhone sets the bar high. To compete with Apple the weapon is innovation, particularly on the user experience, not on the features. On the iPhone in terms of features, there's really not much that is new. Also some features pushed by MNOs and phone manufactures are missing and no one complained (eg MMS).
It's not anymore about "more features". "When technology delivers basic needs, user experience dominates." (Donald Norman - MIT)
So what Mobile User Experience teams do? They make things work enabling people to focus on what they want to do rather than on how they do it.
A good user experience:
- Increases revenues
- Increases customer satisfaction
- Reduces customer support costs
- Reduce training time
Small screen, mobility, reduced keyboard, social, contextual, are just some of the keywords that the mobile user experience need to take into account.
During next Mobile Monday we have top experts on mobile user experience:
Alberto Carniello, Telecom Italia
Alberto Ciarniello is with the new Business Innovation unit of Telecom Italia and serves as Board Director at OMTP Ltd. and at Mobile Entertainment Forum EMEA.
Previously with the mobile business unit operating TIM brand services, he was Mobile Industry Relations VP for Standards & IPR Management leading TIM’s efforts in GSMA and other Industry organizations and overseeing technology and service innovation initiatives and relations with innovation centres.
He held a number of Market Development VP positions at TI were he led roadmapping, business/technology valuation and innovative technologies start-up projects and contributed to the mobile broadband strategy.
Previously he was TIM’s network planning Director for Architecture & Technology Development for domestic and international development initiatives. Alberto served as Chairman of the Euromessage MoU and of the ERMES MoU. A graduate in Telecoms at Politecnico di Milano, he started his career at General Electric in UK then at TI’s research unit CSELT and ETSI in France.
Fabio Ricciato, Telecom Italia
Fabio Ricciato is responsible for mobile handset evolution activities within Telecom Italia - Research and Trends in Technology division.
He has contributed in OMTP since foundation and currently co-chairs the Steering Committee of the BONDI initiative.
He managed projects for development of mobile handset platforms and open OSes; his past activities covered also convergent phones, embedded appliances and intellectual properties for SoC in mobile handsets.
He published several papers and had speeches on mobile communication software, platform based design, SoC test and co-simulation. He is a graduated of the University of Illinois-Chicago and of the Politecnico di Torino and specialized in Telecomunication from Scuola Superiore R. Romoli.
Tim Haysom, Chief Marketing Officer, OMTP Forum (Open Mobile Terminal Platform)
Tim Haysom is the CMO of OMTP, having moved from Orange in 2007, where he served as Industry Relations Manager. Tim has spent over 16 years in the mobile telecoms industry, working first on the standardization of the GSM system, through the launch of the Orange network and moving through innovation and strategy roles. Tim has extensive knowledge in the areas of technology evaluation, business case development, due diligence and the overall environment of the global mobile telecoms, media and internet industry. He participates as a speaker at industry conferences and is a member of the Institute of Engineering and Technology. Tim holds a B.Eng. degree in Electronics from the University of Southampton.
Simo Säde, CEO, Etnoteam Finland
Simo Säde is the CEO of Etnoteam Finland Oy. He established the Etnoteam Finland usability team in 2002 and has made the company the leading usability consultancy in Finland and an international player. Etnoteam Finland belongs to Value Partners Group, a management and IT consulting multinational, with headquarters in Italy.
Etnoteam Finland’s user experience consultants work on the various aspects of mobile device UX everyday.
Simo holds a doctoral degree and his background is in industrial design. He started his career in a design consultancy working on product and graphic design.
Prior to joining Etnoteam Finland he worked as a researcher and project manager at the University of Art and Design Helsinki. He studied the ways of applying usability methods and processes in everyday work of a product design company. Simo has published approximately 30 scientific articles and given presentations in conferences on five continents.
Come to Mobile Monday and hear the latest about the HOT TOPIC in the global mobile market!
We thank
OMTP Forum for its support as sponsor of the event!
Next MoMo Milan: When and Where
Topic: Mobile User Experience
Date: Monday, 24th of November 2008
Time: 17h30-20h00
Place: Restaurant Art Bar Le Biciclette, Via Torti / Corso Genova, Milan
Admission: FREE, but online confirmation is required: Yes, I will attend the event.
Free drinks to the first 50 registered.
Location and directions
View Larger Map
Networking
As usual, a networking party, sponsored by
OMTP Forum, will follow the conference.
During the networking party participants will enjoy the generous aperitivo buffet and a glass of wine while sharing experiences about life and work.
Free 1-click Registration
Book now to avoid being left out!
Mobile Monday attendance is free and the event is open to all interested people. You are already a member of the Mobile Monday Community, so if you want to confirm your presence to this event, simply click on this link: Yes, I will attend the event
If any of your business friends want to participate too, all they need to do is register to MoMo community and then confirm their participation to the event on www.mobilemonday.it (the event is open to the registered guests only).
MoMo Agenda
17h30 Registration and Pre-Networking
18h00 First Speaker starts
19h30 Cocktail and Networking Party
20h30 Dinner (a la carte)
Keywords: MoMo Milan, Mobile Monday, Mobile User Experience
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