I really loved this today's blog post by Adam Singer (one of my very favorite bloggers if not the most) because my new Social Web project is strictly connected to what he's now talking about! A good friend of mine asked me (he was kidding of course) if it wasn't me to provide the brainstorm info for this article for Mr. Singer :D
Adam is discussing the The Five Eras of the Social Web, by Jeremiah Owyang
Why not skip to step 5 now and jump ahead of the competition? We have the technology already, even if you have to get a bit scrappy. Yes social commerce is going to be a cleaner experience in the future, but it is fully possible today.
Polling audiences and focus grouping ideas/new products behind closed doors, in controlled settings is fast becoming a thing of the past. What is possible (and cheap) right now is testing ideas, content, products and marketing creative in the wild. Then, let your community decide what you bring to market.
Entities like traditional ad agencies and large brands spend tremendous sums focus grouping ideas and concepts in a vacuum to share data with stakeholders and get buy-in to move forward in the real world. It’s the way things have been done for ages. Now you can do better.
There are plenty of ways for getting more accurate data than that which can be acquired in controlled settings. This used to be cost-prohibitive and testing in a laboratory was easier. Now the two have flipped.
In a world where you are able to easily connect with end users, you can directly communicate with them and learn just what they want instead of working in artificial settings to deliver what you think they might want. The advantages to this are numerous
read more from Adam Singer
and read also The Five Eras of the Social Web, by Jeremiah Owyang
Keywords: Adam Singer, Jeremiah Owyang, Market Research, Marketing Reloaded, Social Colonization, Social Commerce, Social Context, Social Functionality, Social Relationships, Social Web, Focus Groups
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