Andrey Golub :: Weblog :: Il peggior incubo del brand sarebbe...

June 03, 2009

 


Il peggior incubo del brand sarebbe...

Esiste una tempesta piu' forte di 10.000 clienti incazzati con un brand?

Il peggior incubo del brand sarebbe un EVANGELISTA incazzato!

Da non perdere questo articolo- il mitico Evangelista dei Social Media per Brand Innovation 2.0 Chris Brogan incazzato nero con Apple:

Be There For Your Customers

Starting with-

  • Dear Apple: go to Hell. 

And ending with-

  • GFY, Apple.

 

Cosa era? Una incazzatura sincera che viene dal cuore? Oppure una prova di forza 2.0 (dimostrazione delle palle 2.0)? Who knows :D

Dear Apple: go to Hell.

My laptop is falling asleep lately and not waking up. I called the Apple Store number and was told I have to book on the web. Great, except that my laptop is offline. So, I go through the phone tree a few times, finally reach a human, and then beg for a sense of how busy they are. Answer: very.

Okay, so staffing is staffing. I understand you’re busy today.

But the “must book appointments online” bullshit? Why? I’m pissy about this. I’ve been a customer since 1984 (first Mac). I’ve got the stupid iPhone. I buy all your toys. I tell other people to buy your toys.

You’re forcing me to a website because it’s more convenient for you?

GFY, Apple.

read the article by Chris Brogan.

P.S. Mi piace piu' che altro questo- "I’ve got the stupid iPhone"

Keywords: Apple Store, Chris Brogan, Customer Support, iPhone, Apple

Posted by andrey.golub at 12:39 | |


Comments

  1. Un maleducato 2.0 (ce ne sono a bizzeffe anche lì)

    Posted by Nicola Bertellini ( Anonymous )/93.35.49.69 on Wednesday, June 3rd, 2009 at 14:57

  2. Sometimes when I speak with clients of my clients I feel happy I'm not in US.

    Posted by Michael on Wednesday, June 3rd, 2009 at 19:56

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