[Posted by Moira Dorsey]
New technologies follow a pattern. They start by imitating older technologies before they evolve to their true forms. The first automobiles looked like horseless carriages. It wasn’t until the Vintage Era of the 1920’s that cars evolved to a form that we’d recognize today with features like front-engines, enclosed cabs, and electric starters. Televisions started off copying radios -- they looked more like an armoire with a small screen stuck on the front.
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the summary is:
So what are the implications of these trends? What does it mean for the future of online experiences? At Forrester, we’ve concluded that the resulting online customer experiences of the future will be:
· Customized by the end user. Consumers will not only control what they get online, they’ll control the form that they get it in to a much greater degree than they do today.
· Aggregated at the point of use. Content, function, and data will be pulled from different sources and combined at a common destination to create a unique experience.
· Relevant to the moment. This customized, aggregated content will appear on the device that’s best suited to the customer’s context at a given point in time.
· Social as a rule, not an exception. Social content will be integrated into most online experiences, not segregated into today’s blogs, micro blogs, and wikis.
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Keywords: Forrester, Online Customer Experience, blogs, micro blogs, trends, user experience, web 2.0, wiki, Moira Dorsey
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