Exciting Milestone for Microsoft and Yahoo: A powerful new choice in search is coming.
The Yahoo! and Microsoft Search Alliance.
A powerful new choice in search is coming
The Yahoo! and Microsoft Search Alliance is a major initiative between our companies to create a competitive choice in search for advertisers and consumers. The combined scale will assist both companies in speeding the pace of innovation to improve the search user experience, as well as help advertisers get better results and help improve monetization for partners.
When the Yahoo! and Microsoft Search Alliance is implemented, both companies will continue to have differentiated consumer search experiences. However, Microsoft will manage the technology platforms that deliver the algorithmic (powered by Bing) and paid (powered by adCenter) search results.
Yahoo! and Microsoft will each provide customer support to different advertiser segments: Yahoo!’s sales team will exclusively support high volume advertisers, SEO and SEM agencies, and resellers and their clients. Microsoft will support self-service advertisers. In addition, Microsoft adCenter will be the platform for all search campaigns.
This partnership will offer great benefits to the search and advertising industry.
For consumers, our combined scale will lead to faster improvements in relevance as well as new features.
For advertisers, we will provide a single platform to reach more users more efficiently and give them more search queries on which to bid. Additionally, the platform will provide advertisers and users with more relevant ads, which should result in more clicks, more sales and higher ROI for advertisers.
For publishers, we will provide more ways to reach larger audiences with their content, and a more competitive bidding process for search syndication deals.
We are at the beginning of an exciting journey. In the weeks and months ahead, we will be hard at work on the technical integration as well as reaching out to our valued customers to ensure a smooth and seamless a transition.
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