The Friend$ program of DADA/Laura De Benedetto, and 'My ads' on Milan-IN platform
I was recently presenting in my Blog the latest feature of dada.net platform, called Friend$. Laura (Laura De Benedetto, Social Advertising Marketing Manager, Dada SpA) told me they have some great expectations about this program for the world of Italian Bloggers.
Probably it will happen. Good Luck to it.dada.net and to Laura!
I've also registered myself there to check that's the sense of the program... They asked for my Google-ads account and ... hm :)
Then I thought: what is so much special here? Something so attractive so all Bloggers will leave their favorite platforms (as the one of Milan-IN :lol:) and move to it.dada.net?
Well, I also have my Google-ads account that's in fact not my personal thing but the account of Milan-IN 'coz here we're all working for the future of the Club. And 'My Ads' rectangle on my personal Blog's page (that's in fact not my but also about the Club :lol:) always shows some Google-ads on the base of Google-ads account-id specified as setup of My Blog publishing system.
So what? If now we allow Milan-IN Bloggers to input their Google-Ads account-ID for their Blog on Milan-IN, we'll repeat in this way the success of The Friend$ program of Laura De Benedetto?
Trust me, we do not really want to make any concorrency to DADA! :) God saves us! It's just the question of principle,- Michael told me it's the half of hour of work to implement this "strategical feature"...
Will ask Laura to comment on it!
P.P.S. Below is just a funny stapshot of my browser's content, the situation that turn me and Michael thinking about this cool feature of dada.net platform. Should we also convert all MilanIN's Linus's to Bills? :)
Andrey, I'm glad that you like friend$ program (I'm the marketing responsabile only of this program, not of the whole Dada.net platform ;-)
friend$ is an innovative program that mixes together the virality of Social Network with the efficacy of web-advertising programs like Google AdSense. With friend$ not only you can make money with the Google ads that appear in your web site but also by convincing your friends to join the program. friend$ formula is covered by a copyright and authorized by Google USA, so it's very difficult for you to reply it... while MilanIn can easily join Google AdSense and make the adverts appear in its web-pages, like milions of free-webbers all over the world!
Posted by Guest ( Anonymous )/ on Monday, March 12th, 2007 at 17:48
Laura, thank you for your intervention, just a small doubt:
- "friend$ formula is covered by a copyright and authorized by Google USA, so it's very difficult for you to reply it...",- could you please explain better what means "reply it"?
I confirm to you it's clear to us that the Friend$ is an entire PROGRAM, not only Google-Ads account. We just want to be sure there will not be problem with Google, with dada.net, with Laura De Benedetto, if Milan-IN will allow its Bloggers using their Google-Ads account instead of the one of Business Club (common account, that's default).
I'd call these two kind of users Bill and Linus, but probably Michael will not agree since there is another famous company that uses these terms to saparate "good" from "bad" :)))
Posted by Andrey Golub on Monday, March 12th, 2007 at 18:03
With friend$ Dada.net bloggers will associate their social network profile with Google AdSense code and Dada considers their invitation till four separation levels. What you want to do for MilanIn members is to invite them to join Google AdSense program and associate their code in their web-pages. This is different from friend$ and very easy to do starting... tomorrow!
Posted by Laura DB ( Anonymous )/ on Monday, March 12th, 2007 at 18:21
Andrey, in your communication, please, always talk about the friend$ program launched by Dada (and I'm working in Dada as the Marketing Responsible of the worldwide launch) - it's not my personal program ;-)
Posted by Laura De Benedetto ( Anonymous )/ on Monday, April 2nd, 2007 at 10:48
Ciao Laura,
I know it's not your personal thing, of course you're resp. for it but the program is pushed by DADA. I thought it's clear for everybody...
It's just for our Club, by following “the spirit within", the PEOPLE are much more important than their EMPLOYERS :) So for Milan-IN it's the honor to have Laura De Benedetto among the Club Members! And it's also nice that Laura is an important manager at DADA. But you're first of all Laura, one of us.
OK, however I've got your message and will be more accurate the next time. Thank you, hope to see you soon in person in Milan!
Posted by Andrey Golub on Monday, April 2nd, 2007 at 11:03
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