Andrey Golub

 
Milan IN Marketing Team members are already used to speak about the Club to journalists/ bloggers/ partners using the term Milan IN 2.0. Why 2.0 and what does it mean? 4 are the reasons for that! 

• (1) Milan IN is a pioneer of Social Networking 2.0, because we have been the very first to bring the Social Networking from on-line to real life, back to the roots of human Networking!

• (2)Milan IN is a Business Club 2.0, this means we represent the new generation of Business Clubs - with an Open and Innovative approach to bring together people for Business Networking, unlike the traditional approach of Rotary/ Lions/ etc, usually restricted and prestige Clubs for Business people.

• (3) Milan IN is also Web 2.0 project, contributing to the growth of Social Web world-wide: in our “second life”, the Web, we are based on the platform for Social Networking that we are using for Milan IN but also we are developing and maintaining as an Open Source project (Social-Groupware.org), sharing it with the others Social Networking Groups!

• (4) This is the reason why we are speaking about Milan IN Reloaded or Milan IN 2.0, as the project has moved to its second phase, becoming much mature, much more well structured, powered by several important Partners, full of new great people ready to contribute to it.

Milan IN has now a proper own identity, getting an even more important fame - today the Club is known in Italy much better as a Social Business Networking Club of Milan, instead of Linkedin Club of Milan User - even if we still keep on using and promoting Linkedin.

4 good enough reasons to call it Milan IN 2.0?

And we want it to be really 2.0 - the LEADING Social Business Networking Club in Italy.

Keywords: 2.0, Business Networking, Business Networking Club, Community 2.0, Italy, Linkedin, Milan, Milan IN, Social Networking, Social Networking 2.0, all things web 2.0, milan-in, web 2.0, Business 2.0