Andrey Golub :: Weblog :: The agile limit between the Free and Premium services, just another good example- FastPitch

May 21, 2007

 


The agile limit between the Free and Premium services, just another good example- FastPitch

FastPitch is another popular and fast-growing Network Community. It's already registered in the Social Networking on-line list of Milan-IN btw (because I am a Member of that Network).

The FastPitch platform has very sharp limit for Basic services, and tree levels of subscription. I found their list of services quite exciting (and also their implementation, or I should say at least the description of how it's implemented since I am a basic/limited user), but their limitation for each subscription level too strong from my point of view.

However it's a very good example of how the company know since the very beginnign what to leave free and what the clients should pay for (and how much).

Here is their services table, taken from their web site

  BASIC ACCOUNT PREMIUM ACCOUNT PLATINUM ACCOUNT
MONTHLY COST
FREE$14.95 / Month$49.95 / Month
CONNECTIONS
 50 Per Month200 Per Month
PROFILE FEATURES
   
  - Business Profile XXX
  - Search Profiles and View Matches XXX
  - Fast Pitch! Toolbar XXX
  - Link to Website and Blog XXX
  - Email Signature  XX
  - Enhanced Profile (Skype,Video,Audio,Map)  XX
  - View Profile Statistics  XX
 
MARKETING SERVICES
   
  - Listing in Fast Pitch Directory, Search Engine and Maps XXX
  - View and Post Press Releases XXX
  - Preferred Listing of Profile in Directory / Search Engine / Maps with Image  XX
  - Preferred Listing of your BLOG on Fast Pitch! Blog  XX
  - Preferred Listing of your PODCAST on Fast Pitch! Radio  XX
  - Press Release Syndication and Promotion  XX
  - Search Engine Optimization (Profile pages generated with Keywords)  XX
  - Search Engine Marketing (Submission to Top Search Engines)  XX
  - One Star for every Press Release on Fast Pitch PressTM  XX
  - Advertisement on Fast Pitch! Profile Pages (1,000 Impressions)  XX
  - Advertisement on Fast Pitch! Profile Pages (10,000 Impressions)   X
  - Podcast Interview on Fast Pitch RadioTM   X
  - Three Stars for every Press Release on Fast Pitch PressTM   X
 
NETWORKING SERVICES
   
  - View and Post Events XXX
  - Search and View Profiles XXX
  - Ability to create and manage one or more Groups  XX
  - Contact Exchange - Ten Credits per Referral  XX
  - Event Promotion and Syndication  XX
  - Contact 50 Profiles Per Month  XX
  - Contact 200 Profiles Per Month   X
  - Enhanced Profile Matches based on geography, industry and buy/sell criteria   X
  - Ability to view who visits your Profile   X
  - Ability to view who visits your Press Releases   X
 
So this is what the people are ready to pay for?

 


And this section is probably one that I liked most of the others, just have a look-

 

Top Ten Reasons to Join

Networking and Marketing are the life-lines to your business. The two most powerful ways to grow your business and your brand as a professional are through word-of-mouth marketing and building a strong referral network.

1. Build a Professional Image by creating an online business profile.
2. Make your online presence interactive with blogs, audio, and video.
3. Target prospects by Industry leveraging our match-making system.
4. Connect with professionals and build a strong referral network.
5. Get more visibility on the web through our search engine marketing.
6. Leverage direct advertising through our ad system on our network.
7. Post Press about your company and syndicate to the media.
8. Find Networking events in your area to attend.
9. Drive traffic to your website through our Search optimization.
10. Simplify your life. Fast Pitch! is a one-stop shop for all your networking and marketing needs.

 

 

Keywords: CONNECTIONS, Free services, MARKETING SERVICES, NETWORKING SERVICES, PROFILE FEATURES, Premium services, FastPitch

Posted by andrey.golub at 15:45 | |

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