Andrey Golub :: Weblog :: German Xing buys Spanish Neurona: is it good or bad for the Italian market? Will Neurona.it become Xing.it? Viadeo- any reaction to expect?

June 22, 2007

 


German Xing buys Spanish Neurona: is it good or bad for the Italian market? Will Neurona.it become Xing.it? Viadeo- any reaction to expect?

Few hours ago today I was writing an article about that Viadeo Italia and Neurona Italia are the friends of Milan-IN through their Country Leaders, and we're waiting for Xing to come to Italy. ...Taking into account that we know quite for sure that LinkedIn is not gonna be here soon...

... and only few hours later Internet is full of rumours, doubts, thoughts, it's all about that- OPEN Business Club AG (Xing) acquires Neurona, the Spanish market leader for online business networking

WoW, such a crazy world. And it's becoming always much interesting.
I was asking today- where's Xing, where is Xing? and now I should probably ask- where Neurona will go? :)

Will Neurona still be Neurona or it will become Xing- OpenBC?

Why we're so much interested? It's just because it's very important for Milan-IN, the META Network for Off-line (real life) Networking, to know if here will be Xing in Italy or it will be presented directly through Neurona.it.

I was chatting today the whole day long (well, periodically :lol:) on Skype with my friends Silvia and Andrea, both really affected about this happening... and it seems that both of them are very happy about that happened: for Andrea/Viadeo there will be a great motivation to work harder and better :), and for Silvia/Neurona.it it's the next move, the new Team, the new objectives and for sure the new achievements!

At the end I'll mention that I was recently writing about the previous acquisition of Xing, that time it was eConozco (A strong movement in the sector: Xing acquires Spanish Social Network eConozco) and here is the article commented btw by Silvia very well, and also by Laura from Dada.net.

Well, we will see it. Now I wish a good week-end to everyone :), to Viadeo Italia, to Neurona.it and to Xing- Kind of the day, also to its CEO Lars Hinrichs and the whole Xing Team- to which I say my honest BEST CONGRATULATIONS! 


P.S. the important Questions are:

  • Who's the next to eat or to be eaten? :) (I'd bet on Viadeo and LinkedIn, I do not believe Germans would go to collaborate with French)
  • What there will be the reation of LinkedIn, the main competitor of Xing in the Business Networking sector? (apart from that we know LinkedIn is now intensively hiring)
  • and for sure, the MAIN QUESTION is: who's gonna be the first to REALLY bet on Off-line Networking (Club, Spirit, Emotions, etc.), like we do it in Milan-IN.
 
 
UPDATE OF 27-06-2007
And here is the official update from Neurona.it! I was waiting for it so much, and now it's here:

 
Un grande cambiamento... una grande evoluzione


Carissimi Amici,

forse qualcuno di Voi avrà già letto la notizia su internet, ma in ogni caso riteniamo doveroso informarvi che venerdì scorso la Società OPEN Business Club AG, che gestisce la piattaforma internazionale di Networking (www.xing.com) ha annunciato di aver acquistato l'azienda Neurona Networking, SL (www.neurona.com e www.neurona.it).
Neurona y Xing
L'operazione si è chiusa, può dirsi, a tempo di record e tutto è andato molto veloce. Ci rendiamo conto che avrete sicuramente tantissime domande da fare o dubbi da chiedere... non ultimo l'interrogativo fondamentale:


Cos'è Xing?
Xing è una grande rete di professionisti online che opera in 190 paesi e riunisce già una comunità di 2,13 milioni di utenti.

Come Neurona, Xing fornisce ai suoi utenti gli strumenti più avanzati per relazionarsi con professionisti, gestire i loro contatti e aiutarli a trovare nuove opportunità di affari e di miglioramento nelle sue carriere professionali.

Prossimamente potrete entrare a far parte della più grande rete di contatti di Europa!
E adesso cosa succederà?
Neurona continuerà funzionando e tutta la squadra di Neurona rimarrà impegnata nello sviluppo di questa rete professionale, aggiornando le sue funzionalità e collaborando strettamente in tutto il processo d'integrazione con Xing, che inizierà verso la fine di 2007.

Essere membro di Neurona ti renderà ancora più valore in Xing.


Per il momento vogliamo solo condividere insieme a tutti Voi questo grande successo, perché è GRAZIE a Voi e a tutti i membri di Neurona che è stato possibile rendere grande e importante questo progetto. Vogliamo anche ringraziare tutti Voi per la fiducia che avete sino a oggi riposto in Neurona e, come sempre, contiamo su di Voi per crescere insieme lungo questo nuovo percorso, ricco di nuove opportunità e foriero di nuovi miglioramenti a tutti i servizi che sinora Vi abbiamo offerto, sia per gli utenti, che per le loro comunità.
Vi ringraziamo in anticipo per la Vostra attenzione e Vi terremo informati più dettagliatamente durante i successivi processi di sviluppo.

Lo Staff di Neurona

Keywords: Lars Hinrichs, Laura De Benedetto, Milan IN, Neurona, Neurona.it, Open Business Club, OpenBC, Silvia Aznar, Viadeo, Xing, Andrea Falzin

Posted by andrey.golub at 16:01 | |


Comments

  1. And here is also in Italian, from Luca Conti-
    Xing acquisisce Neurona e lancia la sfida a LinkedIn

    and the official press-release from Xing is here (with similar to already mentioned text).

    Posted by Andrey Golub on Friday, June 22nd, 2007 at 16:56

  2. and there is another nice article, "XING acquista Neurona!!!", of my recent new social friend, Mr. AAA Copywriter(Alex Badalic), we met on Neurona during my promotional campaing of Milan-IN'e Event LaGrandeCena.

    Posted by Andrey Golub on Wednesday, June 27th, 2007 at 08:33

  3. Now it's also on Download | Blogo.it, "LinkedIn si aprirà agli sviluppatori, mentre Xing si compra Neurona".

    Grazie ragazzi per averci citato nel vostro articolo!

    Posted by Andrey Golub on Wednesday, June 27th, 2007 at 09:01

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