Multi-level marketing
MLM is a business model that combines direct marketing with franchising.
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Yesterday I met Carlo Branca, he invited me for a pizza/beer, to present me Telme project, his personal role in "Telme-Italia"/"Telme-Italy", and of course for a personal chat about everything ;) Carlo is an open-minded and easy-going person, so I had a useful and entertaining evening.
I remember I've seen the web site of Telme some time before, but it was too flashy and hectic so I did not find it interesting ;) This time, before meeting Carlo, I checked Google about Telme, looked at the people related to this project and registered on LinkedIn as well as on the other Social Networks, and I've also got "They have some good technology, it's not only marketing!" from my friend and VoIP adept Michael. So I was expecting a very nice evening, and in fact it was so!
In the very beginning Carlo ensured me that Telme is not like FON (see- FON wi-fi revolution is over!). They won't surprise later the people that trust them now :=) I mean that any "free" always has it's reverse side...yes, we had some chat also about my previous experience with the projects that have a similar scope- to connect people first and give them the basic service for free, then to learn their consume and needs, and to start applying ads, spam with multimedia or any other VAS on top of the basic service. I mean IPTV (in its true sense=unicast stream with profile matching), FON (broadband access, filtered/"enriched" by Google/eBay/Skype), and almost any kind of Social (free) Communication or Internet/IP free services.
The FREE and Cheap in the sense of Telme is free and cheap :)
And unlike FON, when Telme people speak about "Revolution", they mean the significant technological/ infrastructural change of Mobile Communication experience: no limits for service access/ device type, international- rouming, the basic service=calls is free/cheap, etc.) and that means the new experience of using the Mobile Communication, globally and for free/cheap!
But I see they never tell to their people that it's neccessary to make this revolution TOGETHER :), their agents are partners and they work for MONEY. Since the very beginning! Nobody is asked to fights for the idea and for free :)
- VoIP evolution, Mobile revolution
Brw, Carlo personally always called it with me "VoIP evolution", explaining that the sense is in the way the provider and its clients will use VoIP tomorrow. And I should agree with him/them, it's the right direction for the evolution of VoIP, and think that in some senses this will introduce some real "Revolution" also.
But for sure I like the Evolution term much more, remember I am an ex-USSR guy and I know very well what the Revolution means and how's to do one! :(
- Network Marketing and Telme
The place for Network Marketing is of course in the growth of the Network of their clients=partners=agents (all-in-one). And it's nice that they also consider Telme a Social Networking Company.
Of course one of the goals (I hope not the only one, right Carlo? :lol:) was to try to hire also me :), but since I am an IT/ R&D guy, even taken into account my passions for Marketing/ Communication/ PR,- I had to tell to Carlo it won't work for me how it could work for any other their agent=partner=etc.
- Social Networking and Network Marketing
Back to the "Telme is a social network company". Of course we spoke about a possibility to apply Network Marketing to Social Networks. It's the pleasure for me to have been considered an Expert of Social Networking. Right there I told to Carlo, honestly, that I do not see an easy way to apply their model to such a strong and pre-selected community as Business Club Milan-IN, but we agreed to study this subject together, to try to find another opportunity for Social Networks. We discussed Network flood and spam and so on...
It was nice to meet you, Carlo!
P.S. I believe I'll still update this article later. I did not have enough time to think better about what to write, 'coz I "promised" to Carlo to issue smth for tonight :)
Keywords: Andrey Golub, FON, FON wi-fi revolution, Telme, Telme- Italia, Telme- Italy, Telme.sg, cheap VoIP, free VoIP, Carlo Branca
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