Recently Gucci has decided to abandon Flash technology and accept more innovative solution: Web 2.0 technologies like Ajax (well, and Javascript of course).
Just check it, it's really great: http://www.gucci.com
(note: the site has some problems with MY Forefox :(, but with Mozilla works pretty well).
I hope that means the beginning of the End of cartoon-style(flash/stupid movie) web sites development, which I personally hate so much (and NEVER enter those sites).
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