Andrey Golub

World Business Forum is a very exciting event!

HSM has done its great job so the Event Organization was really perfect and everything seemed to be done in the best possible way! I attended the Event as Milan-IN representative, since Milan-IN and HSM partner to promote this exciting Event.

Just some my quick comments about what happened there (around myself) on the first day of WWF (23/10/2007):

Seeing my friend Gianfranco very serious but somes times smiling, was a good sing that it is everything under control ;) The first VIP speaker I attended the speech of, was Michael Eisner from Disney- a fantastic story about their growth under the title "Creativity and Management".

btw here is an interview with Michael by 7th floor.

Then during the coffee break I met some good old friends as Paola de Vecchi (the speaker of Milan-IN of the last Monday), Giuseppe Pasciuti, Andrea Boaretto, prof. Andrea Sianesi, Roberto Mastropasqua, of course there were presented Luca Conti, Andrea Genovese and many others. Alessandro Morelli was there "on-the-service", supporting VIP speakers as part of team assigned by HSM.

The first cool surprise for me was to find among the other partners/ sponsors of the Event 7th floor, to meet in person the people who I contacted before via e-mail only (Events/ Publishing/ Graphic- Giulia D'Agostino and Stefania Capaccioni), and to "discover" that the NEW ISSUE of 7th floor magazine is ready and my small (pre-)article about MVNO.it (and Milan-IN a bit) is there on the page #15!

(I'll scan in later and put here).

Then I attended two free/open conferences on the first floor. One was symple, entertaining but really amazing- where Emanuele Sacchi (founder/VP of virtHuman International) spoke about charisma, leadership and visual signs of communication of the humans. Fantastic! I invited Mr. Sacchi to Milan-IN and also to be our Guest Speaker once in Monday...

The next one was a Web 2.0- User - Generated Marketing conference organized by 7th floor of Andrea Genovese, with David Orban, Leandro Agro`, some 7th floor people as speakers and some other Web 2.0 professionals. Very cool presentation guys! Here is the full story of this workshop.

Also I met Giovanni Pola from Connexia told me that he has heard a lot about my social projects and Web 2.0 activity ;), and was looking to meet me in person... I am very happy of course, hope we can do some things together!

Then lunch very reach, but with lots of people looking to steal something from the tables, and so very crowded and noisy... however it was good enough.

Sponsors, Partners, Free Networking- all around the hall.

I am afraid I'll have my Business Card of Milan-IN over soon, if it is gonna be the same productive as today ;) I passed a calligraphic test with Mont Blanc and was given their present-bag including the Living a Dream CD of the fantastic singer Katherine Jenkins.

MIP was presented of course and lots of MIP guests crossed the territory (incl. Gianluca Ferranti, Fabio Lisca). Then 7th floor was promoting their new issue. and many other sponsors...BMW was "everywhere", Vodafone with a very nice toy gadget, a fake BlackBerry- have fun with your fake Mobile 2.0 device ;)

After that, another speech upstairs of a VIP speaker, person that I would call "the man who KNOWS this world"- Colin Powell, about the Leadership and Big Leaders of this World. That was fantastic, I have no words, only emotions! The good words/ strings will write Luca Conti some later, I believe... and something is already available on Pandemia about Kevin Roberts.

Well, that was not the end of the day. Then followed pizza-party called "Pandecena- Gold" ;), since it was a Mr. Pandemia's party by invitation-only. So they called it "Gold", unlike the previous "opened" so very crowded :) Pandecena /2.0 I participated some time ago ;) The photos are available on flickr- bloggers usually make lots of photos :). Here is the collection of Elena for example, and a nice picture of myself with Luca drinking some beer and speaking about World Business Forum, it's first day!

The usual attendees were Lele Dainesi, Elena Franco, Andrea Romoli, Marco- 2Spaghi, Paolo- FoundraisingNow!, GIoxx, and some other known bloggers, friends of Luca.

Keywords: Alessandro Morelli, Andrea Boaretto, Andrea Genovese, Andrea Romoli, Colin Powell, David Orban, Elena Franco, Emanuele Sacchi, Gianfranco Chicco, HSM, Katherine Jenkins, Kevin Roberts, Leandro Agro`, Lele Dainesi, Luca Conti, MIP, MVNO.it, MVNO.it, Michael Eisner, Milan-IN, Pandecena, Pandecena Goldcia, World Business Forum, 7th floor