Marketing Reloaded is the community of people interested in a new and modern way of doing marketing.

Marketing Reloaded is born around the same book written by Andrea Boaretto, Giuliano Noci, Fabrizio Maria Pini. This book was defined by Philip Kotler “A very good book, tying together many new marketing technologies, concepts and practices that further enrich the marketing process”

Membership of this group is open to everybody interested in themes such as Web 2.0, social networking, multi-channel interaction between customers and companies, co-creation of multichannel brand experience, user generated contents, etc, not only to the readers of the book.

Please contact Andrea Boaretto or Giacomo Melani if you have questions.