Andrey Golub :: Weblog Archives

September 2007

September 01, 2007

 


Who's Who in the World- 2008: Andrey Golub- Information Scientist, inclusion is confirmed!

Andrey Golub, Information Scientist-

Who's Who in the World 2008!

To all my good friends and to those who know me just by Social Networking (so we're "Social friends", that also means you are VERY important people for me):

- it is a very, very good day for me today- I've just received a confirmation from Marquis Who'sWho committee,

about my inclusion in the 25-th Silver Anniversary Edition (2008) of Who's Who in the World.

(I am not joking! - it's for those who'll tell me now "ma dai, ci stai prendendo in giro? :lol:")


Those who read me periodically (or constantly :lol:) may remember I was recently asking another people to share their experience with Who's Who, when I just received my first "maybe your bio worth attention of the World?" letter.

And now it happens- I'll take part of the World History! :)  A quote from the confirmation letter:

Congratulations! Because of the reference value of your outstanding achievements, Marquis Who's Who has selected your biographical profile for inclusion in the 25-th Silver Anniversary Edition of Who's Who in the World.
The special anniversary edition will feature biographies of more that 50.000 of the most accomplished men and woman from around the globe and across all fields of endeavor. It is a testament to your hard work and dedication to success that you have earned a place in Who's Who in the World. You should be proud of your achievements.

well, I am proud of it of course!

Now it's needed to decide if to order a memorial book for myself (to enjoy reading bios of another "outstanding people" from the globe), or to go for a gadget like one of these (or both options, why not?):  

It's for sure I'll need something to place in my house. The things like that do not really happen every day in our live, right?

Keywords: Andrey Golub, Information Scientist, Marquis, Who is Who, Who is Who in the World, Who's Who, Who's Who in the World, 25-th Silver Anniversary Edition

Posted by andrey.golub at 13:34 | 22 comment(s) | Send to a Friend

September 02, 2007

 


Mobile Rules: Nokia wants to pick your brain for best ideas

 ‘Web2Mobile’ is now ‘Mobile Rules!’ - Nokia wants to pick your brain for best ideas


Forum Nokia launched in July a global campaign for finding new mobile applications and business plans. The ‘Mobile Rules!’ competition is its second year. Last year it was known as ‘Web2Mobile’ competition.

Nokia has teamed up with several venture capital and media companies to comb the world for best new ideas. The organizers promise the winners contracts or cash prizes.

The competition is divided into two ‘tracks’.

  1. The first is for qualified developers working on mobile applications for Nokia platforms in four categories: ‘multiplayer and connected games’, ‘multimedia’, ‘enterprise’ and ‘infotainment’.
  2. The second is aimed at entrepreneurs, small businesses, start-ups and academic institutions and is for business plans in the mobile space, both those designed specifically for mobile devices and those that make existing static businesses mobile.

With one winner and two runners-up per category in Track One and one winner and two runners-up in Track Two, the competition prizes include Nokia devices, memberships of Forum Nokia Launchpad, promotion of the winning application/plan through channels owned by Nokia or other competition sponsors and expert advice from Nokia specialists. The five overall winners will also be offered the chance to develop a contract with one of the competition sponsors or a significant cash prize if no contract is awarded.

The competition, which has its own website at www.mobilerules.org has November 16, 2007 deadline for submitting business plans and January 25, 2008 for applications. The finalist will be announced February 25, 2008.

Competition sponsors in 2007 are: BlueRun Ventures, CMEA Ventures, Finnode, Nokia Growth Partners, Red Herring, SK Telecom International, SVASE, Vision Capital and ZEF Solutions!

via MobileMonday

Keywords: CMEA Ventures, Finnode, Mobile Rules, MobileMonday, Nokia, Nokia Growth Partners, Red Herring, SK Telecom International, SVASE, Vision Capital, Web2Mobile, ZEF Solutions, mobilerules.org, BlueRun Ventures

Posted by andrey.golub at 11:33 | 0 comment(s) | Send to a Friend

September 04, 2007

 


SMS Payments on Mobile, Google's patent, and Social MVNO for Italy

Google in February 2006 filed a patent with the US Patent office describing a text message system, also referred to as “GPay” throughout the document. The patent was published last Thursday, describing an online payment system reminiscent of PayPal and Google Checkout, but mobile-enabled. The abstract says the patent includes:

  • A server receiving an SMS from a payer containing a payment request for a specific amount (sent by some independent device),
  • parsing the SMS to find out what value the payer account should be debited for, and
  • crediting the payee account (independent of the server system) with that specified amount.
 
Some logical schemes and more details is available here for example- http://blogoscoped.com/archive/2007-09-04-n78.html (from where I've copies/pasted the content).
 
 
Want my personal opinion? I am REALLY SORRY that Google has become some time ago just another M$ :(
 
For the Payment-Request-via-SMS: It remains me the days when M$ was trying to patent Video-on-Demand (VoD), in-line Ads on VoD, some User- Generated- Content (UGC), and something else that belongs to HUMANS, not corporations :)
 
and there is another "what else can I say":
- it may sound funny to somebody, but I think there is a "bottleneck" in this patent/protection :). Although I do not care too much about such a general and quite stupid (on my opinion) protection of such "general algorithms" (that will be used in any case by the other people), I'm glad to see this "bottleneck" :lol:
 
It's also the approach that is gonna be used by the SOCIAL MVNO project.
Look- Social means not only the interaction between  peers of a Network, it's for sure an interaction of each peer with the the real-world/ environment services. And if so- why not,- the payment services and systems as well!
 
So we believe that the Mobile Phone must become the real powerful gateway to the world of VAS for Mobile Networks, real-world services (that could be translated to VAS with help of MVNO.it's VAS-to-Mobile platform), and also means of payment.
 
P.S. It's still needed to wait for a  couple of days until the first official presentation of the MVNO.it and SOCIAL MVNO projects. I'll keep you posted!
 
  

Keywords: Google SMS payment patent, MVNO, MVNO.it, Microsoft, Mobile VAS, SMS, SMS payment, SMS payment patent, Social Communication 2.0, Social Communication Mobile 2.0, Social MVNO, UGC, VAS, VoD, mobile 2.0, mobile Web, Google

Posted by andrey.golub at 05:44 | 4 comment(s) | Send to a Friend

September 05, 2007

 


Geek Marketer role, as it's seen by Steve Rubel

As Technology Develops, So Does Role of Geek Marketers

via montemagno 

These Cross-trained Specialists Are Fluent in Both Worlds
By Steve Rubel
Published HERE: September 03, 2007

With the lazy days of summer officially behind us, now is when many start thinking seriously about their career plans. For those who are deeply interested in both technology and marketing, this is your time. A new kind of career is emerging: Enter the Geek Marketer.

While hard statistics are hard to come by, anecdotally I can tell you that dozens of Fortune 500 companies -- including some of our clients -- are recruiting Geek Marketers either from within or outside. That's not their specific title, of course. However, it is their role.

With CEOs demanding accountability and time spent online climbing, chief marketing officers are on a push to embed technology into every facet of their strategy. But marketers and technologists are not exactly two peas in a pod. They speak different languages. Marketers like GRPs (gross ratings points). Geeks like APIs (application protocol interfaces). Dilbert mercifully pokes at these differences. It's all very Mars and Venus.

Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media. Armed with these insights, they regularly apply them in a marketing context by working closely with brand teams to codify new best practices.

Geek Marketers create competitive advantage through rapid-fire testing and learning. The people I know in this role are shepherding the development, testing and measurement of all kinds of groundbreaking marketing programs. Their pilots span from the simple, such as building RSS feeds, to the complex, creating multifaceted community programs. Often they are paired with people like me, who are in a similar role on the agency side.

This may sound like the trendy occupation du jour, but something tells me the position has staying power. To be sure, the entire industry is innovating and everyone's technical acumen is slowly rising. Still, Geek Marketers are freed to live just a little bit further out on the edge than most. And with no end in sight for what technology can do to transform business, they can continue to play a key role.

http://adage.com/article?article_id=120174

 

I LIKE IT! ;)

Keywords: , Geek Marketer, Steve Rubel

Posted by andrey.golub at 11:19 | 0 comment(s) | Send to a Friend

 


Conference calling su Facebook? Provatelo! Se piace- lo facciamo anche per Milan-IN!

Iotum lancia un’applicazione per conference calling su Facebook

via Michael aka gfdsa.org, via VoIPBlog.it 

Iotum ha appena lanciato un’applicazione per Facebook (qualche giorno fa ho elencato 12 applicazioni VoIP) che offrirà agli utenti del popolare social network la possibilità di organizzare e gestire facilmente conferenze audio utilizzando qualsiasi telefono per le chiamate ed il telefono cellulare per l’autenticazione.

L’applicazione è del tutto simile a Facebook Events, l’unica differenza è che l’evento ha luogo al telefono: le conferenze diventano un’estensione naturale di facebook, senza dare l’impressione di un’applicazione separata.

Per rendere più semplice l’utilizzo, evitando di utilizzare PIN per l’autenticazione, iotum invierà il numero da chiamare direttamente al telefono cellulare degli utenti, che se usato direttamente, permetterà l’autenticazione automatica attraverso il caller-id.

Sarà possibile utilizzare l’applicazione in due modi: attraverso una chiamata ad un orario predeterminato o in modalità “istantanea”, “utile per chiamate veloci per organizzare il lavoro o risolvere un problema”.

Unica pecca, non da poco, è che il servizio è rivolto solo agli utenti USA (non accetta numeri di telefonia mobile italiani ed il numero di accesso per le conferenze è americano). Sarà opportuno che Iotum metta a disposizione degli access numbers internazionali, soprattutto per sfruttare le dinamiche di diffusione virale consentite da Facebook, che ha un pubblico globale e sta trovando diffusione anche in Italia.

Keywords: Facebook, Michael Tabolsky, VoIP, VoIPBlog.it, Conference Calling for Facebook

Posted by andrey.golub at 20:29 | 0 comment(s) | Send to a Friend

September 12, 2007

 


MobiLoud.it- il nuovo progetto di Pietro Saccomani, dopo il successo di VoipBlog.it

MobiLoud.it è un blog multiautore che raccoglie notizie e approfondimenti sull'evoluzione della telefonia mobile: mobile 2.0, applicazioni, servizi, mobile Web, contenuti, operatori di rete e produttori di dispositivi mobili. 

da MobiLoud.CHI SIAMO:

MobiLoud vuole essere un punto di riferimento in Italia per l’informazione sulle novità e le prospettive future per il settore mobile: applicazioni, mobile 2.0, servizi, mobile Web, operatori di rete e produttori di dispositivi mobili.

MobiLoud è un’idea di Pietro Saccomani, laureato in Economia, laureando in Economia e Direzione Aziendale. Si interessa di Internet, media e telecomunicazioni. E’ autore di VoipBlog.it.


Bravo Pietro, avanti cosi`!

...visto che sta arrivando un vero boom di Social Communication for Mobile 2.0, come da qui "The Holy Grail For Mobile Social Networks" e da per tutto nei ultimi giorni... vediamo cosa succede domani pero` :)

Keywords: MobiLoud, Pietro Saccomani, Social Communication 2.0, Social Communication Mobile 2.0, VoipBlog.it, mobile 2.0, mobile Web, telefonia mobile, MobiLoud.it

Posted by andrey.golub at 09:14 | 0 comment(s) | Send to a Friend

 


NEL GIRO DI 24 ORE...

Carissimi nuovi Soci,

Tanti di voi (436 in totale) hanno ricevuto proprio ieri il e-mail di benvenuto nel Club, da parte del nostro Presidente Pier Carlo Pozzati. In questo messaggio c'era scritta una cosa che voglio discutere qui: "Attenzione: questo account NON E' ANCORA ATTIVO, RICEVERAI DA ANDREY GOLUB (IT Manager di Milan IN) UNA EMAIL CHE TI COMUNICA L'AVVENUTA ATTIVAZIONE NEL GIRO DI 24 ORE".

Visto la quantità enorme degli utenti nuovi approvati nel giro di questi giorni, devo chiedere scusa ma non e` assolutamente possibile in nessun modo procedere tutti 436 nuovi account "nel giro di 24 ore" :)
Appena riesco a farlo- siete gentilmente invitati a far parte della nostra gloriosa comunità!

Cordiali Saluti, Andrey

P.S. perché scrivo questo? Solo perché gia` oggi mi sono arrivati ~10 messaggi con il testo "ma Andrey cosa fai, dormi? quando il mio account diventa attivo?" :) o del genere, piu` soffice ma a volte un po` seri anche, dalle persone che non hanno capito che siamo qua tutti UOMINI, non macchine.

immagino la pressione di domani! ;)

Keywords: Pier Carlo Pozzati, Andrey Golub

Posted by andrey.golub at 22:13 | 0 comment(s) | Send to a Friend

September 13, 2007

 


GOING MOBILE: Le nuove frontiere della comunicazione mobile e del VoIP

GOING MOBILE!! LE NUOVE FRONTIERE DELLA COMUNICAZIONE MOBILE E DEL VoIP.


SE NE PARLERA' A ROMA IL 26 e 27 Settembre.

In occasione di Broadband Business Forum, si parlerà del fenomeno dei Virtual Mobile Network Operators, i nuovi attori nella scena delle tlc. Mentre a VON Europe si discuterà di Mobile VoIP: il VoIP esce dall'ufficio e da casa e diventa mobile.

Interverrà, tra gli altri, Boaz Zilberman, Founder and Chief Architect di Fring. Problematiche, opportunità e scenari futuri.

Tutto questo e molto altro il 26 e 27 settembre 2007, Marriott Park Hotel – Roma.

 

Keywords: Boaz Zilberman, Broadband Business Forum, Fring, Mobile VoIP, VON Europe, VoIP, comunicazione mobile, Virtual Mobile Network Operators

Posted by andrey.golub at 05:22 | 0 comment(s) | Send to a Friend

 


Sempre più Milan-IN: Lunedì 8 ottobre riprendono le attività di Networking

8 ottobre: Sempre più MilanIN!


Welcome back, MilanIN!
E’ stato un periodo particolarmente intenso per il nostro club.

Tutto è cominciato alla fine di Luglio. Quando gli ultimi fra noi stavano già pensando alle vacanze, boccheggiando per gli ultimi giorni di fronte ai nostri computer, all’improvviso è arrivata la notizia: MilanIN è stato riconosciuto come sostenitore ufficiale di LinkedIN, grazie al lavoro svolto per promuovere LinkedIN stesso in Italia. E' un riconoscimento a tutti i soci del Club per aver contributo alla crescita del nostro club e del social networking in Italia.

 
Ma era solo all’inizio.
Mentre la canicola cresceva nelle città e tutti noi finalmente spendevamo il nostro tempo su spiagge assolate o immersi in letture rilassanti sulle cime delle Alpi, MilanIN continuava a crescere: in ben tre mesi siamo arrivati a circa 1800 soci, con una media giornaliera di 50 richieste di iscrizione al giorno.


Cresce MilanIN, cresce il network, crescono le occasioni di incontro e business, in Italia e all’estero.
Ecco perchè la prossima stagione si annuncia densa di attività: nuove opportunità di fare networking, nuovi incontri e dibattiti animeranno le nostre ambizioni e la nostra voglia di fare business.

 
So, are you ready? : Lunedì 8 ottobre alle ore 20.30h,
dopo la pausa estiva, MilanIN riprende le sue attività
con l’ormai tradizionale appuntamento di Presenta te stesso al Pacino Caffè. Seguirà presto una comunicazione sull’incontro.


Ricordati che tutti possiamo presentarci.
Se desideri farlo è sufficiente comunicarlo a mezzo email a
Silvia Lenich, silvia.lenich(AT)MilanIN.com. Oppure puoi utilizzare il servizio di Messenger del sito Milan IN e sottoporre la tua richiesta a Silvia.

Arrivederci a presto!

Informazioni importanti sulla privacy: durante l'incontro verranno scattate delle fotografie e potrà essere chiesto agli intervenuti di presentarsi. Sul sito potranno essere pubblicati articoli, di visibilità sia ristretta ai soci, sia pubblica, sulla serata, potranno essere pubblicate le fotografie ed i nomi dei partecipanti. Chi non desiderasse comparire con nome e fotografia sugli articoli pubblicati è pregato di farlo presente alla segreteria del Club (Silvia Lenich) prima del termine della serata.
Grazie.

Keywords: Business Networking, Pacino Caffè, Social Life 2.0, Social Networking in Italia, presenta te-stesso, LinkedIn

Posted by andrey.golub at 20:11 | 0 comment(s) | Send to a Friend

 


GhiradaBarcamp (22-23/09, Treviso), ognuno parla di ciò che vuole: potrebbe interessare anche Business Community?

GhiradaBarcamp, 22-23 settembre a Treviso

ghiradabarcamp3.jpg

Siamo pronti! Il GhiradaBarcamp si terrà il 22-23 settembre a Treviso, presso La Ghirada: non sarà un barcamp generalista nè uno tematico in senso stretto: stiamo lavorando per creare una sorta di “barcamp contenitore”, al cui interno si sviluppino una serie di “eventi nell’evento” che lo caratterizzino, che permettano di allargare la cerchia dei partecipanti (superando il rischio autoreferenzialità di cui s’è parlato negli ultimi tempi) e, perchè no, divertirsi a sperimentare e fare sport!

Ogni argomento sarà il benvenuto ma… “ci piacerebbe sentir parlare di…”:

  • Social network e Web 2.0
  • Web, new media e interaction design
  • Virtual Worlds & Serius Games: Second Life e i suoi fratelli
  • Gamer & Pro Gamer
  • La vita in rete: politica, commercio, formazione
  • Net the music: nuovi modi di produrre e farsi produrre la propria musica
  • Hacking the web: dall’open source alle API nel Web 2.0
  • “Miscellanea”

Come detto, quelli sopra sono spunti, suggerimenti, inviti a partecipare, fermo restando il principio alla base di questo come tutti i barcamp: ognuno viene e parla di ciò che vuole! :)

Ecco il link a slideshare, dove trovare una breve presentazione della due giorni settembrina qui a Treviso.

 

Keywords: , Barcamp, GhiradaBarcamp, Second Life, Social network, Web 2.0

Posted by andrey.golub at 21:05 | 0 comment(s) | Send to a Friend

 


Twitter? Just great! but I have no time for it :=)

I just adore the idea of twitter. This 2.0 service was designed for the guys like me- addicted by social communication and web 2.0! but there is a small detail that makes it almost impossible for me using twitter-

I HAVE NO TIME FOR THAT !

you will smile? ;) And probably tell me "nobody has time for less important things for one!". But have a look at my reasons-

  • Thanks God I can type in blind method in tree languages, in all thee in parallel or while doing another things... but this does not really help 'coz I have too much to type!
  • Thanks God I know doing my job quite well... but it does not really help since I have too many things to do everyday as operative issues, and it's even worst that I have to discuss my project requirements with Italians, then write e-mails/ docs in English, and after all chatting with Russian Software Developers;
  • Thanks God I love so much my role(s) in Milan-IN, but there are so many roles for me :) that I only miss twittering all the things I am doing :)
  • I have tree blogs (with different objectives), and if I had time I'd write lots of things there... but I do not have time for all thee and write mostly here on Milan-IN about Milan-IN
  • I am very happy I have so many high-quality connections on LinkedIn and it's even better with Milan-IN Members who's profiles I find very interesting for myself from the prospective of an possibility to collaborate somehow in the future... but I am here alone myself to reply to everybody, so sometimes very VIP people have to wait for my answers for some days and well, could be a weeks. and I really hate this! :(
  • I have some good personal relations with important people/ businesses in the ex-USSR, so I feel myself able developing some private business for my family... but I can not decide if it's good for me to dedicate myself to the own business (pure business), leaving the IT/ Internet stuff as my second-life [today it's my first life];
  • Honestly, I love so much relax, reading, wasting time on watching firms, just sleeping over the week-end, going out with friends- but how it's possible if I should be "always on and connected"? :)
  • Then very important, thanks God I have a young, beautiful and very clever wife, so our personal life is full of interesting events and relations with another interesting people... but how can I find enough time to manage also these important events of my life? ;)

As a conclusion: I was really happy to discover Twitter for myself some time ago, but what if I do not have time for twittering?

  • And a VERY important input at the end: I could go ahead with such reasoning probably for some more long pages... but I DO NOT HAVE TIME to finish this post, so I'll publish it as it is :)

P.S. if it wasn't funny plz at least do not take it all too serious, OK? ;)

Keywords: Andrey Golub, Internet addicted, Social Communication, twitter

Posted by andrey.golub at 22:18 | 0 comment(s) | Send to a Friend

September 14, 2007

 


Milan Area, Rome Area, Trieste Area of Italy- LinkedIn says!

For those who haven't yet seen it: LinkedIn now has metropolitan area location-based setup for their users also in Italy. So my profile today looks like:

And the Milan Area, Italy is there because of my location settings, ZIP Code= 20146 (Milan).

And I've looked at some other properly filled profiles, like the one of Antonello Russo, my old friend that now lives in Rome, and the Rome Area, Italy appears there: 

 

... and to be absolutely sure that this feature works well :), I've checked the profile of a man-social-energyzer Lorenzo Starace, Milan-IN Member that I've never meet since he lives in Trieste. So the Trieste Area, Italy was also there.

 

Keywords: Antonello Russo, Italy, LinkedIn, Lorenzo Starace, Milan Area, Rome Area, Trieste Area, Andrey Golub

Posted by andrey.golub at 14:38 | 0 comment(s) | Send to a Friend

September 16, 2007

 


436 new application requests processed,- Welcome to Milan-IN, guys!

It's done, although it was not really easy:)

FYI- it's the first time when we had to deal with such a huge number of the new Membership requests to proceed during some very short period of time!

Let me give you some details:


What's the future?
OF COURSE we have to adopt our Membership Checking-Approval Processes to the new reality!

In the beginning we saw Milan-IN as "a small networking family". For us it was very important to LEARN our new Members, to speak with everyone who's gonna become the part of this family, to have some manual steps in the New User-Activation Work-flow, to guarantee that the Club always has the people that we could trust.

But now it's becoming a bit bigger "networking family" :), so for the Marketing and IT Teams it will be a very cool quest to find an enhanced work-flow that won't kill the "family"/ Club spirit here, but in the same time to not have anymore the steps required such high level of personal involvement of the Org-Team members.

It's for sure we'll do it! Milan-IN will never become "just another on-line Community"- we're THE CLUB and we want to remain THE CLUB forever.

So, everybody interested to take part in the life of the Org-Teams of the Club- please contact us about it!

We need YOU!

Keywords: Andrey Golub, Marketing Team, Org-Team, Pier Carlo Pozzati, User-Activation Work-flow, IT Team

Posted by andrey.golub at 11:42 | 0 comment(s) | Send to a Friend

September 17, 2007

 


Giovedì 20 Settembre: i Soci Milan-IN come ospiti di BMW Motorrad Milano!

Thierry Boch, Manager at BMW Motorrad Milano (un socio Milan-IN anche Thierry) invita tutti i soci del Club a partecipare nel Evento organizzato da BMW Motorrad Milano.

Thierry dice-

  • Sarà possibile provare tutte le motociclette della nostra gamma, richiedere preventivi, acquistare abbigliamento tecnico o accessori, o semplicemente degustare vini (Sponsor: Santa Margherita) e vincere 60 corsi di degustazione, farsi spigare da splendide promoter come funziona la Pocket TV (Sponsor H3G), ascoltare da vivo e ballare musica anni 70 con la band "the noiZe dico 70's" e vincere a estrazione 3 corsi di guida sicura BMW Riding Academy su pista!

a Milano in via Ammiano 1, dalle ore 20.00 in poi.

Lasciati prendere dalla febbre del turno di notte.
Vieni a festeggiare l'ultimo giorno dell'estate 2007 al ritmo degli anni Settanta con "the noiZe disco 70.s".

Oltre a sfrecciare sulla pista da ballo, potrai provare tutta la gamma BMW Motorrad e partecipare all'estrazione di un corso di guida sicura BMW Riding Academy

Ti aspettiamo.
Look anni 70 graditissimo! 
Disco Party & Cocktail Bar included.

Per partecipare è sufficiente comunicarlo a mezzo email a MilanIn, eventi (AT) MilanIN.com entro giovedì 20 settembre. Le richieste saranno inviate poi a BMW Motorrad Milano. 

 
Informazioni importanti sulla privacy: durante l'incontro verranno scattate delle fotografie e potrà essere chiesto agli intervenuti di presentarsi. Sul sito potranno essere pubblicati articoli, di visibilità sia ristretta ai soci, sia pubblica, sulla serata, potranno essere pubblicate le fotografie ed i nomi dei partecipanti. Chi non desiderasse comparire con nome e fotografia sugli articoli pubblicati è pregato di farlo presente alla segreteria del Club (Silvia Lenich) prima del termine della serata.
Grazie.

Keywords: BMW, Thierry Boch, BMW Motorrad Milano

Posted by andrey.golub at 11:56 | 1 comment(s) | Send to a Friend

 


27 ottobre a Rovigo il primo BarCamp italiano dedicato a Second Life (SLcamp)

Sabato 27 ottobre si svolgerà a Rovigo il primo BarCamp italiano dedicato a Second Life (SLcamp)

via Fabrizio Pivari

Keywords: BarCamp, SLcamp, Second Life, Fabrizio Pivari

Posted by andrey.golub at 12:27 | 0 comment(s) | Send to a Friend

 


Social network IS the future of telecommunications, by Pierre Bellanger

Pierre Bellanger: The social network- future of telecommunications

via Eric, initially in French

The first stage of a technological revolution consists of using the new tool at our disposal to carry out what has been done up to that point. Paradoxically, change is above all what supports continuity. From the margins of society or the public at large, new uses then emerge, expressing the modernity and the possibilities specific to the new technology.

Many initially considered the Internet as a novel means of broadcasting, rather than an end in itself. It was viewed as a simple extension, an exotic diversification, or even a futuristic department of companies in the press, radio, publishing, music, or movie industries.

The Internet's strength, particularly in networking, soon became apparent. At this stage, we may summarise what we have learned thus far:

  • The Internet creates a new resource : its users' collective intelligence:

    Harnessing this collective intelligence is the key to mass success on the Internet.

    A concept coined by Pierre Levy, collective intelligence means all the information, volontary or not, provided by the users which enrich, grow, and expand the network.

    There would be no Google without rankings that reflect, from a user perspective, a given site's popularity and relevance. There would be no eBay without user-generated ratings of the sellers' reputations. There would be no profitable Amazon without product recommendations from other users having a complementary shopping basket. The same goes for Wikipedia, Digg, YouTube, Skyblog, FaceBook, Bebo, MySpace, Flickr...

    Collective intelligence is an unrivalled source of information (if only for its speed), resources, values, ideas, possibilities and speed.

    It is to our century what oil was to the previous one. Integrating the network's collective intelligence has transformed companies and all levels of society;

  • The Internet has created a new form of distribution : peer-to-peer networks:

    In this system, each machine is simultaneously a client (ie, receiver) and a server (or transmitter). It can even serve as a router and arrange the order in which messages are delivered.

    Napster, followed by KaZaA and BitTorrent, demonstrate the extraordinary disruptive power wielded by this form of distribution when used by the masses;

  • The Internet has created a new medium: conversation:

    The Internet is not just another means of broadcasting like television and radio. It is revolutionising the age of broadcasting by permitting social networking via electronic exchange.

    Internet has exploded the vertical top-down model that formerly characterised broadcasting, in favour of a horizontal interactive structure where the power to broadcast belongs to everyone. Broadcasting is no longer monologue but dialogue. Internet's fundamental power is conversation.

    More than ever, our opinions on just about any matter, like our purchases are formed through comments, experiences, ideas, shared on the Internet, where the term "content" seems inadequate as no container can keep it in bounds. In contrast to analogic content, Internet "Content" is more precisely a collection of sources that have been aggregated and remixed by users. The upstream filtering by editors is replaced by downstream filtering carried out by users. Popular opinion prevails, and is often seen as more credible than an institutional body or commercial organisation. People are the new media. The new culture is one of participation.

  • The Internet reinforces individual emancipation:

    Metcalfe's law states that the value of a computer is proportional to the number of machines to which it is connected. This law also applies to people: the potential and the emancipation of an individual are proportional to the number of people to whom that person is connected. This new power relationship in favour of networked individuals is changing every part of society: the family, schools, companies, politics, our relationship with experts, doctors, media, products and brands. A revolution of this magnitude has precedents in the invention of printing and mass literacy.

  • With the Internet the code becomes a medium:

    The software code is becoming an online service, i.e., a page of results generated by a search engine or a webmail site. This service is financed by advertising in the form of commercial links. Generating an audience and advertising revenues, the service is by definition media. Consequently, Google is the first media company in the world, even though it produces no actual content apart from code.

  • With the Internet advertising becomes demassified:

    Advertising is moving away from traditional targeting criteria of age, sex, income or level of education, to individual data collected about users based on their Internet activity;

  • With the Internet interruptive advertising is replaced by advertising that is integrated or peripheral:

    In contrast to the advertising break practised by traditional media, Internet advertisements are merged with the source or exist alongside the users' experience

  • With the Internet anything which is not local is global:

    The code is global. The Internet is globalising software competition, standardising the types of use and the markets.

Those were just a few ideas. Now, to better understand social networks, let's go back in time and examine the two applications that helped Internet take off with the general public : e-mail for personal exchanges and World Wide Web for accessing information.

Accessing information via the network of sites gave birth to meta-information: in other words, information about information, like Yahoo! or even Alta Vista. We access information via meta-information. It's the traffic model used by portals and of course by search engines.

With regard to e-mail, the meta-information (information about e-mail addresses and the network/s of those connected) has developed rapidly with what we now refer to as "social networking" Internet social networks are services offering relational productivity (industrializing the creation or production of social relations) through the networking of ideas and individual expression.

Users rely on this service to strengthen ties with close friends and family, and also to forging new relationships.

E-mail addresses are the basis of one's digital identity on the Internet. Profiles or blogs that one maintains as part of an online social network add a new dimension to this identity. A social network thus offers the creation of an expanded digital identity in order to increase the relevance of new relational connections.

As platforms supporting their members' network of online relationships, social networks integrate all the tools used in electronic dialogue: delayed messaging, instant messaging, direct messaging, forums, VoIP and so on.

Expanding digital identity is essential for improving the overall quality of the networking experience. Each new or additional characteristic of one's being, via text, image or sound, facilitates expression and understanding in order to strengthen existing relationships and/or forge new ones.

At the network's centre is the individual. Improvements in social technology (eg: new functionalities) solely serve to optimize individual relational productivity within an ever-expanding social network.

These improvements, in turn, help to optimize or fine-tune search functions, which therefore offer new opportunities for growing one's social network via additional affinity-based relations.

Viewing the social network as an extension of email, and digital identity within a social network as central to all of one's online interactions, the following conclusion may be drawn:

the social network is the future of telecommunications.

As we know, the past decade has proved to be a watershed period for telecommunications firms.

With the Internet, value is shifting from network exploitation (ie, traditional work of the telecommunications operator) to software that handles exchanged information. Otherwise stated, value is shifting to pure programming code.
Profitability margins for providing network access are diminishing as competitors are reduced to slashing tariffs in pricing wars, with few other options in sight.

By contrast, as codes achieve critical user mass, they prove less interchangeable and thus more valuable. Changing Internet providers is easier than, for example, going from Outlook to Thunderbird or from Gmail to Hotmail.

The value of telecommunications is being transferred from the bandwidth to code. This code will become tomorrow's social network.

To fully realise this vision we must rely on the evolution of the mobile phone.

The mobile phone is rapidly evolving into a pocket-sized Internet terminal.

The new generations' intensive cell phone use sparked this evolution: the terminal ensures permanent connection to other people, always on and always with you. Physical identity and digital identity are now merged.

What is the software bridge between online social networking and this mobile terminal? The instant messenger.

Indeed, the social network is an exchange platform, just like instant messenger. Windows Live Messenger, Yahoo Messenger or Google Talk were destined to become the crossroads for all exchanges.

On the small mobile terminal screen, the web experience has no appeal whatsoever. On the other hand, a messenger, with extended functionalities, unlimited information and social network interactivity, is the ideal interface.

The instant messenger is the interface for accessing the social network via mobile terminals.

It is also clear that the mobile terminal, certainly for the new generation, will in the future be the main access terminal for accessing one's social network. The messenger initiated from the mobile will thus be the primary interface access to their network.

The social network, via the instant messenger intermediary, concentrates the value of interpersonal exchanges via mobile terminals.

It's the main interface of mobile telephony for the future.

The messenger which we are talking about here is several generations away (just a medium-term prospect) from existing messengers. It adds relational depth to all contacts, on top of concentrating and organising incoming/outgoing communications, (whatever be their nature). Above all, it gives users complete control over their exchanges. It is the merger of a service like GrandCentral with SM, Skyrock's own messenger service.

On the other hand, bridges are clearly open between social networks, and permit the latter to exchange information among themselves, like the agreements concluded between competing instant messaging services.

As a telecommunications interface, the social network links individuals with their close ones, comprising the main body of our dialogue and our emotional capital. Social networks demonstrate the importance of dialogue in the group constituting one's closest contacts, such as updates about activities and jokes.

What knows more about what I'm doing, what I'm looking at, what I'm listening to, who I'm talking to and where I am than the machine on which which I carry out these activities? This permanent dialogue, creating a collective micro-conscience will likely develop from the direct link between machines. We can assume that software will exploit this flow of information to optimise the activities and links. This will involve integrating the social network into the machine and its exploitation system. We can imagine Apple or Microsoft launching a future initiative in this area, by creating a service or integrating an existing service.

The Internet terminal or IP terminal is also a revolution in itself, offering a permanent connection at the best bandwidth, available at any given time, from GSM to WiMAX mobile, with no hassle.

It is our personal point of access to the Internet, and thus to social networks for interpersonal exchanges, via a search engine adapted to provide access to information

The phone's diminutive screen and keyboard are no limiting factors. The phone can be connected to just about any hi-tech machine, and then use the annexed machine, and all its peripherals, as a resource and gain in power. It's quite similar to the way that an iPod takes control of the hi-fi system to which it is connected. All types of software already allow this operation, such as MojoPac.

So the little device basically takes over the big one. Indeed, what dominates others is the one that resembles us the most.

At the same time, the melding together of PCs and mobile phones may be understood within the larger range of "n play" products (convergence) combining, into a single billing account, television, Internet, as well as fixed and mobile telephony. Nothing prevents from factoring into this equation the home server, high-speed Internet access, the screen in front of the sofa and the home Wi-Fi connection.

The (trans)portability of one's network, enabled by mobile phone technology, potentially has the same power as a server and behave like one. The IP terminal's power is radically transforming the rules of the game.

Today, we have primary services hosted by leased servers to which user (or client) PCs are connected. In this system, online services are hosted on clusters of servers which share the work among themselves. Those services can be accessed via Internet by the final users.

Now, let's just imagine that a future where there are no longer any PCs but only servers. Imagine that the vast majority of these individual servers are mobile devices -- in other words, mobile servers.

For users, these mobile servers still operate like traditional terminals (even phone calls are possible!), but also function as servers performing distributed tasks, or co-host online services.

In this scenario, server farms become an aggregate of terminals belonging to the public at large.

Such modes of distributing calculations already exist and have proven their effectiveness, from Seti@home yesterday to the software provider Hadoop today. They make it possible to distribute tasks and data across thousands of basic, disparate and autonomous machines, some of which will break down, or be added or removed from the network at any moment.

Furthermore, this distribution mode may be reinforced by an additional network of transmitter-receivers (i.e., the mesh network, which has proven to be very robust). The operating principle is found in Fon, which transforms every Wi-Fi user into a transmit-receive network hub.

Projections of this sort help to redefine the debate opposing the machine-centric vision of PC operating systems and online technologies based on distant exploitation. This debate will disappear as terminal software is merged with distance software. The operating system bound to individual machines will become an operating system as part of a server.

By the same token, the operating system for the PC and for the mobile terminal are destined to become nothing more than two versions of the same software or may even merge. The operating system for mobiles will likely become dominant because, once again, it is the system used by the device that is closest to us.

Adequate control of the Hertzian network is the key to this deployment and the major Internet players are of course interested.

In the future, companies could conceivably replace all or some of their leased servers by subsidising individual mobile servers aimed at the general public and used by people as terminals and phones. In exchange, companies gain privileged access to user-generated information, correlated for example to their GPS position or to their method of payment, whose integration into the terminal is foreseeable.

Another main key to the successful dissemination of servers is the software that coordinates this dynamic aggregation of machines. Again, the key is the code.

These anticipations underscore the importance of social networks, enriching collective intelligence in its synergy of humans and machines into a functional unit.

There you have the future of telecommunications. There you have the future of social networks.

Pierre Bellanger. 2007/09/02

http://www.skyrock.fm/bellanger/#english 

Keywords: , Bebo, BitTorrent, Digg, Eric Le Bihan, FaceBook, Flickr, GSM, Google Talk, GrandCentral, KaZaA, MojoPac, MySpace, Pierre Bellanger, Skyblog, Skyrock, Social Network, Telecoms, VoIP, Wi-Fi, Wi-Max, Wikipedia, Windows Live Messenger, Yahoo Messenger, YouTube, future of telecommunications, mobile Social Network

Posted by andrey.golub at 12:50 | 3 comment(s) | Send to a Friend

September 18, 2007

 


Anybody wants to work for LinkedIn as Test? :)

It was a real test of Mr. Klayton Kopecky, I believe.

But I have only one doubt- WHO plays with the production system? :)

Keywords: Klayton Kopecky, Test, LinkedIn

Posted by andrey.golub at 16:49 | 0 comment(s) | Send to a Friend

September 21, 2007

 


what are my professional goals in software engineering?

It's a nice question, but I am afraid I do not have an answer to it for myself... 'coz of my mixed IT/ TLC/ Marketing/ Research/ Internet/ Social Computing background and experience...

but what's the most funny thing is that GOOGLE is sure that I have an answer for this question! ;)

Do not you believe me? Just ask Google "what are my professional goals in software engineering" , and my Web Profile comes in the first row, I do not know why :)

So what? It's nothing! :)

I was just checking my Profile hits statistics of Milan-IN web platform, and found this cool query that brought a stranger to my profile... e SEO enigma? ;)

 

P.S. It's not 100% true that I do not have an answer to this question... I have some ideas, but currently I see no possibility to implement these Software Engineering goals. Just to give you an idea (do you need it? :lol:): I am a IEEE Member for some years- and I'd really LOVE to take part of the projects developed by the Italian Chapter of IEEE. Ther new strong goals would arrive then I am sure... but I do not have time for this effort right now :(

Keywords: SEO, professional goals, software engineering, Andrey Golub

Posted by andrey.golub at 19:49 | 2 comment(s) | Send to a Friend

September 23, 2007

 


BarCamp di Treviso (GhiradaBarcamp)- va alla grande!

Sono in un Barcamp a Treviso (GhiradaBarcamp)- oggi e c'ero anche ieri. Come annotato qui.

Cosa si fa di bello?

Si parla di tutto intorno al Web 2.0. Si fanno le chiacchiere personale, si sviluppano le relazioni, si generano le idee...

A me viene in mente l'idea che BarCamp e` un ponte tra il mondo Web 2.0 on-line e quello VERO! Forse e` un po` come Milan-IN per LinkedIn? :)

a punto! Milan-IN e` la Social Life 2.0 di LinkedIn. Barcamp e` la Social Life 2.0 del Web 2.0. e` bella sta cosa ragazzi :)

un po` di info:

  • foto sono qua e qua su flickr;
  • chi blogga di questo BarCamp? in questo momento forse tutti intorno a me :) Vediamo su Technorati per tag. e su twitter :)

 

Siamo "geeks":) una foto dal album di Gianfranco.

Cosa di bello ho fatto io? allora, come prima- la presentazione del progetto MVNO.it con Alessandro Morelli (e` accessibile su SlideShare!). Una foto non ho ancora visto, arriva dopo. Poi, ho fatto un po` di ginnastica con Francesco Magnocavallo, Vittorio Pasteris e Gaspar Torriero come "maestro shao-lin"! ;) Dopo 4 chiacchiere con Luca Conti, aspettiamo adesso un articolo su nova? :) Non mancava Elena Franco- DElyMyth, con una testa strapiena delle idee! Ah, un'altra cosa molto bella- finalmente ho incontrato di persona il mitico Marco Zamperini- Funky Professor!

Adesso devo andare. Oggi mi fanno un'intervista per "LinkedIn-Italia Club" project! e` con TheBlogTV!- grazie a Salvatore Di Taranto.

P.S. ah, la mia foto (con una faccia un po` brutta ma cmq) in giornale La Tribuna di Treviso. da comprare ;)

Ghirada, l'invasione dei blogger. In 300 da Agrigento a Torino armati di computer e web cam 

 

UPDATE OF 26-09: La presentazione del progetto MVNO.it fatta da AlexMore con un po` di aiuto mio- e` oggi accessibile su SlideShare- enjoy! ;)

Keywords: Alessandro Morelli, Andrey Golub, Elena Franco, Francesco Magnocavallo, Gaspar Torriero, Gianfranco Chicco, Luca Conti, MVNO.it, Mobile 2.0, Salvatore Di Taranto, Social Comunication, Social MVNO, TheBlogTV, Vittorio Pasteris, barcamp. GhiradaBarcamp, web 2.0, DElyMyth

Posted by andrey.golub at 08:58 | 0 comment(s) | Send to a Friend

September 26, 2007

 


Nuove offerte di lavoro su Job Offers forum di Milan-IN

Sono entrato oggi per curiosita` sul Forom "Job Offers" di Milan-IN, e ho trovato che la vita on-line di Milan-IN non si ferma mai!

Guarda che profili sono in ricerca- Direttore generale filiale francese, COMUNICATION AND MARKETING MANAGER,   PROGETTISTA AERONAUTICO ESPERTO, Business controller futuro CFO, Responsabile vendite Nord Italia, DIRETTORE COMMERCIALE, RESPONSABILE LEGALE e cosi` via!

Avanti Milan-IN! OFF-LINE Networking e` il nostro core, senza dubbi, ma anche la vita on-line ci serve tantissimo, vero? ;)

 

Keywords: Forum Milan-IN, Job Offers

Posted by andrey.golub at 18:42 | 0 comment(s) | Send to a Friend

September 28, 2007

 


Some more fun with Google: russia-business-in-Milan :)

Google loves me, there is no doubts!

Have a look at today's fresh joke- I am the #1 on the Web, in according to Google, for Business with Russia in Milan :) I discovered this with help of "Who has viewed my profile" featre of Milan-IN's Platform...

 

Keywords: Andrey Golub, Milan, business, google, russia

Posted by andrey.golub at 08:24 | 0 comment(s) | Send to a Friend

 


My LinkedIn profile with photo

Thank you, LinkedIn! Personal profile photo is a VERY important thing.

I am happy that LinkedIn has finally done this important step towards more social look of their Platform. One question I'd still ask from this feature developers- why the PUBLIC profile could not also show the photo, if its visibility setup by the Profile Owner? (click in my picture to understand what I am talking about).

 

See the official announcement, explanations and comments from LinkedIn-

A Photo is Worth a Thousand Words, by Adam Nash

Keywords: LinkedIn, LinkedIn Profile, Adam Nash

Posted by andrey.golub at 08:29 | 0 comment(s) | Send to a Friend

 


Lunedì 8 Ottobre 2007, Luca Burgazzoli si presenta ai soci del Milan IN

Spazio alle idee – e non solo.

Lunedì 8 Ottobre 2007, Luca si presenta ai soci del Milan IN. 


Lunedì sera incontreremo Luca Burgazzoli, Responsabile Comunicazione Interna di IKEA Italia.

Una laurea in filosofia, una passione per la musica classica – Glenn Gould è pane per i suoi denti - poco più che trentenne, Luca ha alle spalle un percorso professionale a metà fra la consulenza aziendale e la carriera accademica, per approdare 3 anni or sono nell’azienda delle brugole e pacchi piatti con il compito di sviluppare in Italia il progetto di comunicazione destinata ai dipendenti.

Ma cosa significa fare comunicazione interna? La comunicazione aziendale non era solo quella della pubblicità? E perché una grande azienda con uno dei più alti fatturati nel settore della GDO dovrebbe decidere di comunicare ai propri dipendenti? E soprattutto che cosa si comunica?

Con Luca, affronteremo questo e altri argomenti, per provare a capire insieme il valore strategico della comunicazione interna nelle grandi organizzazioni aziendali, soprattutto in un’azienda così vivace come quella per cui Luca lavora.
Lasciate a casa le istruzioni per montare l’ultimo mobile comprato all’IKEA, per una sera dimentichiamoci della pronuncia in svedese del nuovo prodotto sul catalogo IKEA. Stasera, signori, parliamo di comunicazione.

Seguiranno poi un breve dibattito sui temi proposti.

Ti aspettiamo a partire dalle 20.30 presso la Sala Party del Pacino Cafè in Milano, Piazzale Bacone n.9.
Porta chi vuoi! La serata è aperta anche agli amici e ai conoscenti. Ogni tuo amico è anche un nostro amico.

Attenzione! Il numero dei posti della sala è limitato.

Per partecipare all’evento, occorre confermare la propria presenza inviando una mail all’indirizzo eventi@milanin.com, specificando il nome e il cognome e il numero dei partecipanti.

La serata non avrà alcun costo, tranne quello della prima consumazione obbligatoria - di 12 EURO – di cui 10 euro andranno interamente al locale che ci ospita, la restante parte al Club.


Ricordati che tutti possiamo presentarci.
Se desideri farlo è sufficiente comunicarlo a mezzo email a
Silvia Lenich, silvia.lenich(AT)MilanIN.com. Oppure puoi utilizzare il servizio di Messenger del sito Milan IN e sottoporre la tua richiesta a Silvia.

Arrivederci a presto!

Informazioni importanti sulla privacy: durante l'incontro verranno scattate delle fotografie e potrà essere chiesto agli intervenuti di presentarsi. Sul sito potranno essere pubblicati articoli, di visibilità sia ristretta ai soci, sia pubblica, sulla serata, potranno essere pubblicate le fotografie ed i nomi dei partecipanti. Chi non desiderasse comparire con nome e fotografia sugli articoli pubblicati è pregato di farlo presente alla segreteria del Club (Silvia Lenich) prima del termine della serata.
Grazie.

Keywords: Milan-IN Event, presenta te stesso, Luca Burgazzoli

Posted by andrey.golub at 16:32 | 0 comment(s) | Send to a Friend

 


Google acquiring mobile social network service Zingku

Google buying mobile social network service Zingku

Google continued its march into the mobile market today with its acquisition of mobile social networking platform Zingku. Terms of the deal were not disclosed. According to Google Operating System, Zingku first announced the deal on its website--Google later confirmed the acquisition, stating "We believe these assets can help build products and features that will benefit our users, advertisers and publishers."

The Zingku platform enables subscribers to create and exchange images, invitations and "mobile flyers" with friends via standard text and photo messaging features. The service integrates a user's mobile phone with a personalized website, enabling subscribers to "zing" content back and forth between PCs and handsets.

In May 2005, Google acquired mobile social networking service Dodgeball--two years later, Dodgeball co-founders Dennis Crowley and Alex Rainert announced their resignations from the search giant. "It's no real secret that Google wasn't supporting dodgeball the way we expected," Crowley posted in a blog entry following the announcement. "The whole experience was incredibly frustrating for us--especially as we couldn't convince them that Dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the mobile + social space."

via FierceMobileContent

 

Keywords: Zingku, mobile social network, social network, Google

Posted by andrey.golub at 20:09 | 0 comment(s) | Send to a Friend

September 30, 2007

 


Panic in TLC industry: Web 2.0 forces telcos rethink strategy, and invest huge money!

Web 2.0 forces Telcos to rethink strategy 

It's for the long time already that I write about that Web 2.0 has arrived to Mobile (Mobile 2.0),- it's about Google that became "crazy" so buys one Mobile 2.0 start-up after another in between of patenting some simple algorithms, it's about big Telcos (Fixed and Mobile) that invest in panic lots of money to the Web 2.0 Applications and Platforms, it's about very good funded US-based start-ups looking for the best approach for how to bring the Web, and particularly Web 2.0m to Mobile (with help of some middle-ware gateways), it's about some visionary people that dream about the better 2.0 services for TLC... and it's of course MVNO Business Model and approaches, my favourite subject, since I'm involved in MVNO.it as Strategy and Technology Adviser...

And few days ago I've got a very strong confirmation that all that I write about is not just my ideas- it seems to be the only way for TLC to survive in today's world, where 2.0 (collaboration, community, user-driven, dynamic, bottom-up, etc) is everywhere.

Just have a look at the title of this Cover-Story article of the TELECOMMUNICATIONS magazine (vol. 41, No. 9,- September 2007): 

What's such special in this Cover Story article? (for me personally this issue of TLC Magazine it's not only about Web 2.0, but also it was "nice to know" that IPTV is hopeless).

On the fingers (from this article and some other related)- the authors want to tell us one easy thing- TELCOS ARE IN PANIC! Their business models, platforms, approaches do not work well anymore!

Well, it was always known that huge operators will be never able to easily adopt their business to quickly changing Web 2.0 world and the new User Experience (active participation). But now it seems that Telcos try to do something to change it :) Unlike some earlier they were just telling us- we're happy with Voice, SMS, Mobile Web, and ring-tones/ graphics selling to the Mobile users :).

  • Today they've understood that, first of all, "Mobile Web" it's not the same as the Web brought to Mobile, it's just another thing!
  • Then, they now seem to agree that their clients want participation and this is the main "content" of today/tomorrow. But their Service Delivery Platforms, CRM, Billing Systems- are not ready for such kind of VAS!

So what do they do? It depends on how big and reach the Telco is :)

  • Article says that BT is the Leader of Innovation on the field (in EU at least). BT invest some big money and efforts to R&D around Web 2.0, BT will soon have some their own (very cool of course!) Web 2.0 Platform, an Open platform, and they do not limit their 2.0 ambitions with the Fixed line communication but also think about Mobile 2.0. BT is gonna push some Open API for their Platform, as Facebook works!
  • Then France Telecom follows. Some cool R&D projects with very bit different approach, but anyway they're investing, experimenting, developing, deploying.

So these two Telcos (and not only them of course) will have something extra-expensive, extra-their-own, extra-cool for sure... soon I believe :)

Then article explains that some important mobile players, particularly Vodafone, now work with some technological partners (U.S. based Novarra for Vodafone). So they involve Technology Enablers/ Middle-ware Providers and in such way they'll be able to better concentrate on their core business- carrier :) So my vote would be for Vodafine in this context, not for BT/FT :)

I've looked at what Novarra brings to the table- the great job guys! It's about ocontent transformation for handsets (2G through to 3G) and not only. There is only one NO: Novarra is probably the great middle-ware, but it's only a technical solution, not a complete business solution! So the Mobile 2.0 as a new field for Vodafone is in the hands of the same carrier. If so- they'll have problems for sure. But at least they do not invent the wheel as those BIGs that develop it all in their own.

Then it comes to more interesting part (for me)- the article speaks about such start-up as Shozu. It's another kind of Technology Enabler, they have developed an advanced "Web 2.0 to Mobile gateway" middle-ware platform (a client-server solution to optimize mobile data-traffic). They connect to Mobile Carrier's network such Web 2.0 services as YouTube, MySpace, Flickr and Facebook!

It's all good, but I read later that Shozu was funded by 24M$... But what for?! You'll not believe me, but it's only tree days ago I discussing with my friend Michael who's technology expert, about how we could do a "Web 2.0 to Mobile Gateway" + "Fring-like application-container" Demo for MVNO.it in few days- and it seemed quite clear how such platform should work and where to get its ready pieces to start with... but here we see 24M$! Even if I understand it's the ready product not prototype, I know that Marketing/ BizDev eats lots of money- but 24M$ is too much, guys! ;)

Then it takes to France Telecom, the success of its project Pikeo (a photo-sharing site with photo positioning on the map, tagging and so on, btw based on some Microsoft's Virtual Earth framework).

The author then comes back to BT, to better compare its Open-Platform + SDK approach with FT's "I'll have it all developed by myself but totally controlled by us!". I like of course much more the approach of BT of a Open platform/ framework. But I any case I am sure they'll stuck with it soon. It's not possible for such a huge company to follow this crazy dynamic world, redeveloping their billion-cost platforms every year!

And the better thing that the article does not say directly, but I read it in between of the stings- it's that THE OTHER, small Telcos- have no chance to survive!!! It's all crazy- Vodafone, BT, FT are big and strong, well. They can invest huge money so they are trying.

But the smaller players?! We will hope they'll finally BECOME PURE CARRIERS, and leave the space of VAS to Technology and Business Model ENABLERS.

Having said this, I am now 100% convinced that MVNO is the best approach to cover new needs of users in the Mobile 2.0 space, leaving to Telcos doing what the should do- maintain their infrastructure and supplying wholesale traffic to ENABLERS!

Who will not agree with this opinion? I accept different opinions, but we'll see it soon!;) And in any case I wish the best luck to everybody- to the Big and Strong full of money Telcos, to Technology providers/ cool start-ups funded by MM$, to Technology and Business Models Enablers as MVNE in the Mobile Telcos world, and good luck to Mobile 2.0 users!

P.S. What's about the article? Here it is, enjoy reading!

Keywords: 3G, British Telecom, Content Transformation, Facebook, Flickr, France Telecom, Google, MVNE, MVNO, MVNO.it, Michael Tabolsky, Mobile 2.0, Mobile Web, MySpace, Novarra, Novarra, Pierre Bellanger, Pikeo, Shozu, Social Network Mobile, Social Networking, TLC, Technology Enabler, Telecommunications, Web 2.0, Web 2.0 Applications, Web 2.0 Platforms,