Andrey Golub

I think that one of the most exciting features of Facebook, invented by its creators or advised by some early adopters-"crazy" Facebookers, is POKE YOURSELF!

So if you have already poked all your friends and not only friends... but still can't tire of socializing- Poke yourself and be satisfied :)

The system wll ask you, of course: "Poke yourself?: You are about to poke yourself. This will appear on your homepage". And be sure to be strong enough to confirm! :)

Keywords: poke, poke yourself, facebook

Andrey Golub

AMF Ventures is pleased to announce a new skill practice focused on delivering professional consultancy services that will enable your enterprise to build returns within the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking...... and beyond.   Please do take a look at  www.amfventures.com

ViewPoint

This Viewpoint explains the power of 2.0 (two dot zero) ideals, why 'Mobile Web 2.0' centres on the unique value created by "mobile metadata" and why AMF Ventures believes that Eric Schmidt, the CEO of Google, understands that the ownership of mobile metadata will create more shareholder value than search!

Every CxO seeking to deliver any aspect of a convergent solution should read and debate this viewpoint as it impacts: mobile operators, handset manufactures, equipment supplies, platform supplier, application developers, middleware, venture capital, advertisers, consumer brands, media companies and agencies; the digital players.
Introduction

Web 2.0 talks of "harnessing collective intelligence". This viewpoint presents the idea of extending this concept to the realm of mobile Digital Footprints and explores where shareholder value will be created.

At the forefront of "harnessing collective intelligence" is the mobile device, as the device is able to capture content at the "point of inspiration". Notwithstanding any content captured directly from a device through an action of the user, there is the larger issue of Digital Footprints; this being the data captured (location and attention) just by keeping a mobile device with you.  This unique mobile data and its exploitation is the essence of 'Mobile Web 2.0'

Back in 1996, Nicholas Negroponte described the concept of Digital Footprints as a "slug trail". We have always left Digital Footprints. Web 1.0 was about the 'consumption web' and clicks; in 1.0 the user left some aspects of a Digital Footprint but did not 'write' to the web. 2.0 gave us the 'read/write web' and users have emerged as both creators and consumers, we are now the audience and the author. Since we are now writing and creating content we are leaving much larger footprints, however the mobile device can provide data on where we are, how long we have spent there and who you were with; without user input! This has significant implications. However, leaving aside the privacy and security arguments, there are other implications to the leaving and more importantly harnessing of these Digital Footprints.

Web 2.0 has shown us that customers are not afraid to 'share' data and personal information (for instance sharing personal photos using Flickr). With Mobile Web 2.0, we add the uniqueness of mobile and leap forward because the Mobile is a personal device. Extrapolation of the trends seen on the Web (sharing personal data) to the mobile devices suggests that we are likely to witness a much richer "Digital Footprint" - and more importantly - a footprint tied to personal identity through our personal mobile device. In that sense, the idea of harnessing collective intelligence becomes dramatically significant when coupled with the ideas of mobile Digital Footprints. Therein lays the significance of 'Mobile Web 2.0' and Eric Schmidt's assertion of 'Mobile Mobile Mobile' as the next opportunity. 

What is 2.0?

2.0 is an umbrella for practical thinking that centres on the network effect, collective intelligence, the long tail, wisdom of crowds, clans, clubs and all other manner of data exploitation ideals. In contrast to this, early web models centred on cost reduction and zero cost of customer acquisition.

Companies such as Paypal, E-bay, Amazon, Last Minute and Google have changed our traditional methods of finding information, booking holidays and selling services. Consumers see the impact of these web services - but there is a wider and deeper impact which is not immediately evident. The impact is all pervasive i.e. it directly impacts on our children, our parents, our suppliers, our customers and our customer's referrals. It is all about the 'network effect' and the ownership of the underlying data i.e. the metadata. This is the basis of Web 2.0.

Web 2.0 brings the power of data ownership and the analysis which were previously the domain of large companies within the cost range of the SME. 2.0 technologies provide the data that the 'shop keeper' always had; which enabled him to welcome Mr. Smith and recommend something different to Mr Smith today. In that sense, moving from 1.0 to 2.0 is about the move from separation, isolation and solitude to relationship, engagement and conversation. The social engagement fostered by Web 2.0 and underpinned by data is more important than specific software, tools, methodology.

Tim O'Reilly [O'Reilly Media] described the 7 principles of Web 2.0 in an article published in October 2005. The article focused on the Web as a platform. The progressive thinking that underpins 2.0 has now extended across most sectors and business practices including:- Advertising 2.0, CRM 2.0, Enterprise 2.0, TV 2.0, Mobile and many more. Irrespective of use, 2.0 epitomises a business model that will be built on data, identity, trust and connection. Two services as shown in table 1, have typified Web 2.0 these are User Generated Content (UGC) and social networking.

Consumer or Creator?

Every call we make is about someone creating and someone consuming and then swapping roles. Every SMS we send is about creating, every SMS we receive is about consumption. Consumption is about one click; switch on the TV, buy on Amazon, read your message, receive a call. Creation is many clicks; dial a number, create an SMS and post a blog.

YouTube, Flickr and blogs are recognition that humans are as much creators as we are consumers. User Generated Content technologies have enabled the masses to put their creations into the public domain. We can create and this enables users to entertain themselves outside of the linear broadcast TV model; creation, in some instances, of content has become the mechanism of entertainment itself.

Whilst the Web consume model, balanced by new UGC and social networking models has seen massive growth, the mobile sector will soon over-take the Web as a platform for creation and social networking. The mobile phone has the advantage that it is always available and content can be created at the point of inspiration; this is the balance to consumption which is the 'point of entertainment.'

The mobile industry has focussed on the consumption model, which to a greater or lesser extent justified 3G business models via payment for services, applications and content. The creation side (photos and video) and taking content from the mobile to the web has emerged as a service that users exploit. Further, creators will put up with a poor user interface to engage, as it is their creation they will spend the time to master the processes.

Take up of consumption and creation within the mobile context is predicated on issues discussed at length within the mobile industry; battery life, handset constraints, UI, data pricing and access speeds. However, neither creation nor consumption are unique to mobile!

Mobile Web 2.0 - the uniqueness of mobile

The previous few paragraphs have briefly highlighted how value can be created from a mobile device as:

• the device is always available at the point of inspiration (creation) and point of entertainment (consumption);
• it provides a new media platform to complement Print, TV and Web, and;
• it is available for payment, either as a replacement or complement to plastic and cash. Which form and what limits are furiously debated by commentators who are either protecting or seeking to exploit.
  

Value added mobile business models were built on the idea that the user would consume and pay for content and applications. Progression of technology has allowed the Web to become mobile, bringing to the mobile service provider the possibility of advertising revenue. New and additional value could therefore be accessed utilising the same ideas that have driven Web 2.0, insomuch as the mobile can mimic the Webs' focus on clicks within the application or browser to deliver the data and information for personalisation, context and advertising revenue. These clicks are known as our "Digital Footprint" and are a driver of value creation. Digital Footprints come from Mobile, Web and TV - the digital metadata of who we are, the true value and why the ownership of this data is the battle ground to be won and lost.

The reason AMF Ventures believes Eric Schmidt will wake up thinking "mobile, mobile, mobile" before he looks at his email,  worries about the value of Double Click or improving a search algorithm is because users spend least time on TV, some on the Web but the mobile is attached personally 24/7. 

However, even if mobile based form factors will be the predominant method of Web access globally, this thinking has limited the real value and uniqueness of mobile, as it has constrained the possibility of data collection to clicks from within the mobile browser or application.

If unique "mobile metadata", data that the mobile platform can deliver which cannot be collected or obtained from another source, can be sourced; it will create value over and above other platforms such as the Web or TV. AMF Ventures has identified four unique categories of "mobile metadata" that add value to a users' 'Digital Footprint' and are waiting to be exploited. These are:

• Availability - as the device is with the user from dawn to dusk;
• Location - where the user is, has been, is going;
• Attention - what the user is spending the time doing, outside of an application or browser, and;
• Who - who the user is doing activities with.
  

The value creation opportunity comes from the ownership of these metadata categories, as the owner will be able to undertake the analysis and exploit the trends and connections. It is unlikely the user will ever know this (or care!), as long as the final service which they see will be tailored exactly to their needs.

The implications of Mobile Web 2.0

How will this vision of mobile Digital Footprints be delivered and what technology/ technologies will be used? Clearly it is a whole 2.0 ecosystem question which aligns with recent announcements from Google who also believe that an alliance spanning handset manufacturers, network operators, developers and software vendors is required. Such alliances recognise that benefit individually, benefits collectively.  Give this recognition that we must look at all components of the value chain at once and no individual component (or entity) in itself can deliver a service that the customer values it is a likely to be a mashup.

Hence, the device, the network and the software stack must all act in harmony to create an ecosystem which delivers a truly tailored service to the customer (in return for the Digital Footprint that the customer is willing to share with the trusted entity.  

Accepting the principle that users don't care about the underlying technology and will willingly share their Digital Footprints, the same users focus on: trust  and value. User will work with the provider that they trust most as long as they perceive value from the delivery of these advanced services.  The provider that understands this principle stands to leapfrog the competition through network effects and can deliver more advanced services to the user, at a lower cost with improved performance; it is likely that such a provider will reduce churn, improve margin and increase market share.

Concluding remark

Although slow in coming, Mr Negroponte's slug trail is finally upon us with Dr Schmidt's vision.  The combination of Mobile Web 2.0, Digital Footprints and Trust is very disruptive. 2.0 thinking has a significant impact on network access choice, middleware platform functionality and device capability. The impact of this combination is just being felt and the effects will accelerate with Google's recent announcements about 'Android' Google clearly recognises that the whole ecosystem must grow with all existing players benefiting (and that's the difference between a Gphone (going it alone) and Android (an alliance). 
AMF Ventures suggests BRANDS look at these developments as opportunities - rather than threats. However there are many questions which AMF Ventures can help you consider and explore: 

• How can we align our company to best leverage this new world?
• What about advertising?
• How do we work with the new (aligned) device stack?
• What about open source?
• What are the implications of leveraging open source on devices?
• How can we create a true Web 2.0 system by harnessing metadata and gain competitive advantage?
• How do we engender trust?
  

Considering trust, this may be Google's biggest competitive advantage. Think of this every time a '@gmail.com' email arrives.  The product still shows 'Beta' and yet millions of users are prepared to let email reside on Gmail and more importantly accept advertising in return.

There is a wide range of opportunities to create value for companies in the expanding mobile value chain and eco-system, however, emerging business models will be based on different economics. "Mobile Web 2.0" is about the uniqueness of "mobile metadata" in relation to the Digital Footprint and is not merely about the extension of the Web to the Mobile.  

Kind regards
Tony Fish
CEO, AMF Ventures 

Keywords: 2.0, Eric Schmidt, Mobile Web 2.0, Tony Fish, Web 2.0, social networking, AMF Ventures

Andrey Golub

Fabrizio Capobianco wrote on his Blog, Mobile Open Source, 2 days ago this article-

The mobile 2.0 revolution starts in Germany

1&1, the largest web hoster in the world, went live with a mobile email solution last week in Germany. They are using Funambol, integrated with OpenXchange. Open source on all levels...

Fabrizio is one of my "heroes", so I invite also you to follow him on Blog- it worth your attention, guys!

http://www.funambol.com/blog/capo/ 

About Funambol:

Funambol is the Mobile Open Source company. It is the company behind the largest open source project in wireless, with over a million downloads. The vision of Funambol is bringing mobile data to the masses. In a nutshell, provide BlackBerry-like functionalities to everyday phones. Yep, that's push email on your RAZR, coming from your Google or Yahoo or whatever consumer account, including your address book and calendar synchronization among all your devices. We support 1.5B phones, plus Outlook, your iPod and so on...

Keywords: Fabrizio Capobianco, Mobile Open Source, Mobile Web, Open Source, Funambol

Andrey Golub

via Luca Oliverio 

Creatives are Bad Tracks a Milano

La mostra sulla comunicazione rifiutata presso la sede AIAP dal 5 al 21 dicembre 2007

Dopo il successo riscosso a Cava de'Tirreni (Sa) e a Narni (Tr), la seconda edizione di Creatives are Bad! parte per una nuova importante tappa presso la sede Aiap a Milano.
L'Aiap, già ente patrocinante dell'evento, ospiterà la mostra presso la propria sede, in via Ponchielli 3, dal 5 al 21 dicembre.

Creatives are bad!, nata da un'idea dell'agenzia di comunicazione integrata MTN Company di Cava de'Tirreni, in collaborazione con Comunitàzione.it., è una mostra nazionale sulla comunicazione rifiutata o censurata, che espone i lavori mai pubblicati realizzati da agenzie e studi di progettazione italiani per le categorie di adv classico, progettazione grafica e spot tv.

La mostra vuole essere un momento per riflettere e confrontarsi su problematiche comuni e per interrogarsi sui perché celati dietro i rifiuti dei clienti, mettendo in risalto, quindi, le questioni legate alla comunicazione tra committenti e creativi.

A testimonianza della sua validità, la mostra gode di importanti patrocini: AIAP - Associazione Italiana Progettazione per la Comunicazione Visiva; Università La Sapienza - Facoltà di Scienze della Comunicazione; Università degli Studi di Salerno - Dipartimento di Scienze della Comunicazione; Provincia di Salerno - Assessorato al Lavoro ed alle Politiche Giovanili; Comune di Cava de'Tirreni; TP - Associazione Pubblicitari Professionisti; Ministero della Grafica; Federpubblicità.

Dopo il successo dalla prima esposizione, allestita a fine luglio nella città metelliana, e la seconda, che l'ha vista ospite di Attraversamenti 07, festival della grafica organizzato a Narni, Creatives are Bad! sarà a Milano in versione Tracks, ovvero in una variante dell'esposizione lievemente ridotta.

Il secondo appuntamento nazionale di Creatives are Bad! offrirà dunque la possibilità a nuovi pubblici di esaminare ed apprezzare le tavole esposte, mossi da un costruttivo spirito critico volto ad unire e far crescere insieme i professionisti italiani della comunicazione.

Keywords: Comunitazione.it, Luca Oliverio, Creatives are Bad

Andrey Golub

It’s a 7th Floor - MoMo night!

L’ospite della serata sarà Andrea Genovese che ci parlerà di Mobile Social Networking.

Molti di voi conosceranno il magazine da lui fondato, 7th Floor, ma pochi sapranno che Andrea, dopo aver lavorato in diverse new media companies, ha fondato nel 1999 società Map. Nel 2007 nasce l’idea di creare un magazine 7th floor - www.7thfloor.it -, la prima free press destinata ai responsabili della comunicazione corporate delle grandi aziende, che parla di business, tecnologia e di nuove tendenze nel mondo dei media. Chi ha incontrato Andrea, conosce il suo spirito curioso e sempre attento ai nuovi stimoli, tanto da non riuscire a darne un’unica definizione: alle volte giornalista, alle volte ingegnere, alle volte blogger.

Attraverso la sua società, Andrea ha realizzato alcuni dei progetti più interessanti nell’ambito dei cross-media, come il recente Europedia, una mostra interattiva realizzata in occasione del cinquantesimo anniversario della Comunità Europea.

Nell’ambito del prossimo Mobile Monday – l’incontro delle oltre 50 società che si occupano di ICT e che si riuniscono per discutere e affrontare tematiche legate all’uso del mobile  - Andrea ci parlerà delle nuove tecnologie e del loro utilizzo nella costruzione di network.

Pronti a fare social mobile networking?

Vi aspettiamo a partire dalle ore 20.30 a Le Biciclette , Via Gianbattista Torti 1, angolo Corso Genova – Milano.
Conferma la tua partecipazione con una email a Silvia Lenich a silvia.lenich (AT) milanin.com. Porta chi vuoi! La serata è aperta anche agli amici e ai conoscenti. Ogni tuo amico è anche un nostro amico.

Per la festa che ci attende il 19 dicembre, per il Christmas Networking, aiutaci ad ottimizzare il nostro lavoro. Lunedì 10 dicembre sarà possibile, in occasione del “Presenta Te Stesso”, raccogliere le conferme di partecipazione. Silvia Lenich sarà a Vs disposizione per registrarvi. 

Keywords: 7thfloor.it, Andrea Genovese, Christmas Networking, Europedia, Mobile Monday, Mobile Social Networking, 7th Floor

Andrey Golub

Have you seen your updated Home Page on Spock today? WoW! I was very surprised today, when after few days of intensive DoS :(, Spock is now back to the life and it's much- much better than the earlier!!!

Here is what did I see on my Home Page today, just by typing http://www.spock.com, (since I am a registered user of Spock).

The not registered ppl, I believe, see some easy search bar, like the one of Google, right? :)

And then I read the Spock Product Marketing/ PR Team's  updates, such as:

• Managing Your Online Identity, from their Blog.
  
• Duplicate Search Results? You have the Power to Merge!, from their Blog.

and

• sweet new spock homepage for registered users - check it out!, from their twitter account
• +it was e-mailed to me a log of my profile updates- "Below is a list of updates to your Spock search result, Go to your contributions page to see these updates"

WoW, such a joy! ;)

Keywords: Your Online Identity, spock, spock home page, Duplicate Search Results

Andrey Golub

Con tutti i suoi soci, gli amici e i networkers, Mercoledì 19 dicembre 2007 festeggeremo. Saremo in tanti, sempre di più, come è successo negli ultimi mesi, in cui siamo diventati più di 3000 soci.

A fare da cornice al primo Christmas Networking sarà il GLOBE, suggestiva location panoramica situata in cima ad un grattacielo in Piazza Cinque Giornate 1, a Milano dove i festeggiamenti avranno inizio a partire dalle ore 20.30h.

Aiutaci ad ottimizzare il nostro lavoro. Conferma la tua partecipazione con una email a Silvia Lenich entro mercoledì 13 dicembre, a silvia.lenich (AT) milanin.com. Sarà anche possibile Lunedì 10 dicembre, in occasione del “Presenta Te Stesso”, raccoglierere le conferme di partecipazione. Silvia Lenich sarà a Vs disposizione per registrarvi. Il costo della partecipazione sarà di 60 euro.

Porta chi vuoi! La serata è aperta anche agli amici e ai conoscenti. Ogni tuo amico è anche un nostro amico.
Merry Milan In a tutti!

SCARICA IL TUO INVITO QUI 

Keywords: Christmas Networking

Andrey Golub

Auguri a tutti Milan-INers, siamo ad oggi in 3333 soci registrati! AVANTI COSI` :) 

Keywords: 3333

Andrey Golub

AGGIORNAMENTO IMPORTANTE !

FUTURO MOBILE

Saremo ospiti della Community Mobile Monday a partire dalle ore 18.00, a Le Biciclette, Via Gianbattista Torti 1, angolo Corso Genova – Milano.

I membri di Mobile Monday (Mobile) ed i soci di Milan In (Social Network) si incontreranno per parlare dei futuri del MOBILE e della COMUNICAZIONE. Non dimenticheremo il ruolo delle PERSONE parlando di MOBILE SOCIAL NETWORKING.

Sarà un Presenta Te Spesso Special Edition, con importanti ospiti:

• Alessandro Morelli, Entrepreneur, Italia-Mobile, who works on the Mobile 2.0 business. Alessandro is working on the convergence between Web 2.0 and new kind of mobile services. This marriage shall be possible thanks to MVNO business, offering a true multi-canal access to actual and future social network web sites.

• Paolo Barbesino, Business Development Director,  M:Metrics. As the Italian and worldwide mobile market authority, M:Metrics provides the data you can trust that has become the accepted standard currency of the mobile medium.

• Andrea Genovese, Owner, MAP Srl & 7th Floor Magazine  www.7thfloor.it - This magazine talk about business and social impact of key technology and new media trends. Multidentity and free spirit caracterize Andrea’s personality, a mix of business man, publisher, journalist, engineer and blogger under construction.

• Gianluca Ferranti from Reitek will show a real-life case of a Social Networking Application: a solution developed by Reitek that lets mobile users to access and post  Youtube videos easily from any video phone.

Ti aspettiamo a partire dalle ore 18.00. Conferma la tua partecipazione con una email a Silvia Lenich a silvia.lenich (AT) milanin.com. Porta chi vuoi! La serata è aperta anche agli amici e ai conoscenti. Ogni tuo amico è anche un nostro amico. La partecipazione è gratuita.

NON DIMENTICARE... CHRISTMAS NETWORKING !

Per la festa che ci attende il 19 dicembre, per il Christmas Networking, aiutaci ad ottimizzare il nostro lavoro. Lunedì 10 dicembre sarà possibile, in occasione del “Presenta Te Stesso”, raccogliere le conferme di partecipazione. Silvia Lenich sarà a Vs disposizione per registrarvi.

BUSINESS CLUB MILAN IN – www.milanin.com

Keywords: Alessandro Morelli, Andrea Genovese, Community Mobile Monday, Gianluca Ferranti, Italia-Mobile Srl, M:Metrics, MAP Srl, MOBILE SOCIAL NETWORKING, MVNO, Mobile 2.0, Mobile Monday, Paolo Barbesino, Presenta Te Stesso, Reitek, Social Networking Application, mobile communication, mobile marketing, 7th Floor Magazine

Andrey Golub

Sono stato invitato oggi da Marco Camisani Calzolari a partecipare nella vita del gruppo Cittadini Digitali, appena creato da Marco stesso su Facebook.

Vediamo come sara` lo sviluppo di questa iniziativa. Per ora cosa c'e`?

Una descrizione del gruppo su Facebook e` abbastanza forte:

Name:	Cittadini Digitali
Type:	Internet & Technology - Cyberculture
Description:	Il gruppo costituente di un decalogo destinato a diventare proposta di legge per la prossima legislatura. PARTECIPATE ATTIVAMENTE AL FORUM DI DISCUSSIONE DEI PRIMI 8 PUNTI. INVITATE TUTTI I CONTATTI CHE RITENETE UTILI ALLA DEFINIZIONE DI UN PROGRAMMA PER IL DIGITALE.

ed anche i punti di partenza per le discussioni, secondo Marco, come presentato nel suo Blog, sono:

L’ITALIA NE HA BISOGNO URGENTEMENTE:

1. Libertà di espressione in rete
• Tutela delle libertà di espressione in Rete.
• Abolizione dell’obbligo di deposito del sito web presso gli elenchi nazionali.

2. Digitale e scuola.
• Introduzione di Internet come materia scolastica a partire dalle elementari, sino alle superiori. Definizione di un metodo formativo con cui introdurre la materia al fine di riuscire a utilizzarne a pieno le sue potenzialità.
• Delega al Ministero per l’Innovazione per la definizione dei programmi di insegnamento dell’informatica nelle scuole.
• Politiche di Adozione del Software Libero nelle Scuole.
• Alfabetizzazione digitale attraverso i media tradizionali (Tv, Radio, Giornali).
• Un laptop in leasing a tutti gli studenti dalla 1a media in poi a 10eu al mese, rimpiazzabile ogni anno.
• Istituzione di una commissione che si occupi di tenere aggiornato il Ministero sulle innovazioni digitali.

3. Uso legittimo
• Ampliamento e applicazione del concetto del fair use (utilizzo legittimo) sulle opere protette da copyright.
• Depenalizzazione del download dai circuiti P2P.
• Diritto alla registrazione di radio digitali; alla copia privata digitale; alla registrazione di programmi televisivi per la visione privata ondemand.
• Flat tax sulleconnessioni come tassa siae sul p2p non commerciale.

4. L’accesso come diritto costituzionale.
• Combattere il digital divide con la copertura del 90% del territorio nazionale entro 5 anni
• Investimenti ingentissimi nel portare broadband ovunque, attraverso WiMax statale e aperto per tutti.
• Promozione per le reti comunali WiFi che offrano accesso gratuito a tutti i servizi internet.
• Revisione del decreto Pisanu.
• Detrazioni fiscali -gestite da Enti Locali- per favorire la diffusione della 802.11 nei locali pubblici.

5. Meno burocrazia
• Ogni azienda e ogni partita IVA disporrà di un proprio spazio web istituzionale in cui avrà disponibilita’ di tutte le informazioni su di sé di cui la Pubblica Amministrazione dispone.
• Obbligo dell’utilizzo di internet per tutte le comunicazioni al cittadino che lo richiede. Privilegio dell’adozione da parte della pubblica amministrazione di software libero, open e open standards.
• Email e indirizzo IP -dalla nascita- per ogni cittadino italiano: CODICEFISCALE@italia.it .
• Innovare le procedure di registrazione domini del NIC.

6. Democrazia diretta.
• Azioni atte a promuovere l’introduzione della democrazia digitale diretta con cui tutti i cittadini potranno fare proposte di legge e votarle.
• Promuovere gli strumenti che contribuiscono a rendere più trasparente l’azione politica e il dialogo con gli eletti.
• Supporto al voto elettronico.

7. Economia digitale.
• Chiara regolamentazione del settore e-commerce.
• Abbassamento dell’Iva e dei prezzi delle opere intellettuali. Eliminazione delle tasse sui supporti.
• Agevolazioni/diverso pricing per i corrieri che supportano attività di tipo e-commerce.
• Definizione requisiti minimi di qualità nell’assistenza tecnica sui prodotti e servizi digitali.

8. Neutralità della rete
• La Rete deve rimanere neutrale. Gli internet provider sul territorio italiano devono garantire equità nell’assegnazione della banda disponibile a tutti i siti e ai servizi presenti su Internet in tutto il mondo.
• Separazione del trasporto dai contenuti.

Keywords: Facebook, Marco Camisani Calzolari, facebook group, Cittadini Digitali

Andrey Golub

I have discovered this morning that my Spock Power has become so high :), so that Spock Power LeaderBoard shows me as the number one on Spock!

I know this Leadership Board does not include the real Spock Leaders as Maia (since she is a Spock employee), and I also understand that this "power" is not a real world power :) but just some number calculated on the base of some rules defined by Spock...

However it's always nice to see your face/ name shown the first in any world-list, right? And in the case of Spock it's even bigger joy, since Spock is ABOUT PEOPLE!

 

So I Speak SPOCK, and YOU?

http://www.spock.com/Andrey-Golub

Keywords: Andrey Golub, Spock, Leadership Board

Andrey Golub

Recently I had a chat with Eric Kastler about his ambitious project World Citizen Program. http://www.worldcitizenprogram.org

and I advice it also to the others, at least to check their basic values and their manifesto! I think that this [future] project is web 2.0 and very serious, as this is a huge international project and 'down to earth'.

Please contact directly Eric if you're interested to participate, I know they are always welcoming partnerships and join ventures! And we'll try to develop some bridge from Milan-IN to there, of course :)

Keywords: Web 2.0, World Citizen Program, Eric Kastler

Andrey Golub

BRAVO Xing!

Today I've got their newsletter with this great news item-

XING search for Explorer and Firefox
Ever want to get up to speed about a specific person while surfing the Internet? Integrate the XING search function directly into your browser, and get information about millions of members even quicker. You can add the XING search button to Internet Explorer and Mozilla Firefox with the click of a button.
Add the XING search to your browser now

It would be even better if Xing search bar could search for me also through my Neurona's Network, since we know that Neurona now takes part of Xing empire.

So today I have already 3 Social Search Bars installed for my FF, that I use daily- this new one of Xing, the classical of LinkedIn and the recent from Spock. Although Jay from Spock says that very soon I'll need the only one to search throughout all my Networks from my Spock profile...

We'll see, in the meanwhile I use all of them, in addition to lots of classical for the "Web 1.0" services that provide their own Search Bar- search (Google, Yahoo and other browsers, Answers.com, Amazon.com, Creative Commons, LinkedIn Jobs, Ubuntu Package, Wikipedia and some other that I do not use ofter but have installed).

Keywords: Neurona.it, Social Search Bar, Xing, Search Bar

Andrey Golub

Giorno dopo Giorno ci stiamo avvicinando al primo Christmas Networking di Milan IN.

Con tutti i suoi soci, gli amici e i networkers, Mercoledì 19 dicembre 2007 festeggeremo. Saremo in tanti, sempre di più, come è successo negli ultimi mesi, in cui siamo diventati più di 3000 soci.

A fare da cornice al primo Christmas Networking sarà il GLOBE, suggestiva location panoramica situata in cima ad un grattacielo in Piazza Cinque Giornate 1, a Milano dove i festeggiamenti avranno inizio a partire dalle ore 20.30h.

Aiutaci ad ottimizzare il nostro lavoro. Conferma la tua partecipazione con una email a Silvia Lenich entro domenica 16 dicembre, a silvia.lenich (AT) milanin.com.

Porta chi vuoi! La serata è aperta anche agli amici e ai conoscenti. Ogni tuo amico è anche un nostro amico.
Il costo della partecipazione sarà di 60 euro.

 

Keywords: Merry Milan-IN

Andrey Golub

pubblicato sul nostro forum-

10/12/2007, Mobile Monday (Social Networking Mobile) incontra Milan-In (Andrea Genovese)

In seguito alla chiusura delle prenotazioni siamo lieti di comunicare ai soci del club l'elenco dei partecipanti all'evento di lunedì 10 Dicembre (in ordine alfabetico) (ospiti esclusi).

LA LISTA DEI PARTECIPANTI

Keywords: Mobile Monday, Presenta Te Stesso, Special Event, Andrea Genovese

Andrey Golub

Mi fa molto piacere che 7thFloor (http://www.7thfloor.it/) coisidera il mio Blog utile anche per loro :)

Keywords: 7thFloor, Tony Fish, Mobile Web 2.0

Andrey Golub

We've been waiting for this so long time... And now LinkedIn is available for partners!

LinkedIn Gets Web 2.0 Makeover

The professional networking site LinkedIn on Monday announced a sweeping redesign of its Web site and a new developer platform that allows partners to build companion applications on their sites.

Well, the rules of Business Networking are changing, right? ;) This piece is very interesting- I am so much happy for LinkedIn:

LinkedIn is one of the fastest-growing social networks today, boasting a 189 percent jump in membership this October compared last October, and attracting about 1.1 million new members a month.

 And this is the core of the news-

The first is a set of APIs and widgets that LinkedIn will make available to its partners to integrate into their own sites. The second enables those partners to establish a branded presence in the LinkedIn community through Google's OpenSocial development model.

See also on LinkedIn Blog from Mario Sundar

Keywords: API, LinkedIn, LinkedIn community, OpenSocial, Mario Sundar

Andrey Golub

Il venditore autonomo delle Pmi nel nuovo millennio

 Dr. Alberto Claudio Tremolada

La specializzazione (uno dei principi fondamentali dell’Economia); ci si è accorti che per diversi motivi, fattori e limiti era abilitante utilizzare venditori per proporre i propri beni o servizi sul mercato di riferimento, così facendo non si distrae parte delle risorse alle altre attività.

 Sistemi, metodologie, segreti e suggerimenti per avere successo nelle vendite ed anche negli acquisti.

Disponibile ora su http://www.lulu.com/content/1671393 ( ISBN: 978-1-4357-0586-9 )

Keywords: venditore autonomo, Alberto Claudio Tremolada

Andrey Golub

Want to make money with Facebook, MySpace, Blogger etc?

 Check Your InterNET Worth with Weblo.com!

What is Weblo.com?

Weblo is a parallel universe that is the only virtual world based on the real world. Members own and manage websites that are virtual replicas of real cities, states, properties, domains and celebrities. Members earn real money via hits, internet ads and by selling or auctioning assets for a profit. Members enhance their online portfolios by claiming popular social networking profiles, blogs, emails and videos in Weblo's Calculate Your InterNET Worth section.

In order to check how easy is to use Weblo in combination with Facebook (my favourite general-purpose Social Network, after the two professional/specialized LinkedIn and Spock), I have just made this morning an experiment with my profile on Facebook.

So Facebook (of course you must already have a profile there).

• Register yourself (for free) with Weblo by entering Calculate Your InterNET Worth section of their web site. You will be proposed to
  

• Select Facebook Icon from the Social Networks section (later you'll be able to add another your Social Networks, Blog accouns, etc)
  

• Enter your account login information (hm...)

• Wait until "Please wait while the worth of your Facebook profile is being calculated. This may take a few minutes..." message does not disappear

• Check for your account's value. In my case it was $1,690.04. btw, how was it measured? they did not explain,- I do not know if it's a small, or very small, or a bigger than small, or a big amount [for month? total? for day? :lol:] ;)
  

• Weblo will propose you- Add InterNET Worth to your Facebook account. Do it of course. It's a normal "3-rd party application" for Facebook. btw, lots of another useful and useless apps are available here

 

AFTER THAT:

Weblo says to you: "Your Ad Space has been created. You do not need Ad Code for this Ad Space.". That means there is nothing to do else, the integration for Facebook from Weblo is done! And they confirm it once again some later- 

Ads are placed directly on your profile under the InterNET Worth Facebook application each time you update your Facebook profile value.

(this is the difference with Google Adsense, Weblo is able to embed their service to Facebook directly. but for another Web apps you'll have to copy/paste some HTML code, the same as with Google, Yahoo, etc)

It's done! Enter FACEBOOK, you'll find there in your profile's log: 

<Your-Name> added the InterNET Worth application
<Your-Name> has just moved up in the Facebook Rich List. How much is your Facebook profile worth?

Keywords: Facebook, My Profile, Social Network, Social Networking, Weblo, Weblo.com, internet worth, InterNET Worth

Andrey Golub

via fiercemobilecontent.com

Social networking website MySpace introduced a free, ad-funded mobile version optimized for all U.S. carriers, calling into question the future of premium MySpace services available via AT&T, T-Mobile and Helio.

According to MobiAD Network, the new service enables users to send and receive messages and friend requests, comment on photos, post bulletins, update blogs and search for friends--while advertising will at first remain limited to sponsorships and banner ads, parent Fox Interactive Media said it will eventually introduce more targeted campaigns based on user registration data as well as local ads based on GPS data. "Accessing the Internet from your mobile phone will soon be as common as text messaging and voice calling," said Fox Interactive's senior vice president of mobile John Smelzer.

For more on the new MySpace Mobile:
 - read this MobiAD Network article

Keywords: MobiAD Network, MySpace, MySpace Mobile, John Smelzer

Andrey Golub

It's probably the most exciting tag that I've seen till today on Spock: "Most Influential Women in Technology", assigned to Vanessa Dimauro by Spock Robot (my co-tagger :lol:).

The Vanessa's record in Wikipedia says

• Vanessa DiMauro (b. 1967) is a community builder and researcher whose work focuses on the role learning and decision-making play in online environments

• ...named her one of Boston’s Most Influential Women in Technology

And just a technical detail- there is another more complete profile of Vanessa Dimauro on Spock, and I suggested to merge these two profiles, using the newest cool feature of Spock- Duplicate Search Results? You have the Power to Merge.

Keywords: Spock Tags, Vanessa Dimauro, co-tagger, spock, spock robot, Most Influential Women in Technology

Andrey Golub

Ho ricevuto oggi un messaggio allegro da Giampaolo Colletti (Business Tv Manager, Speaker di Milan-IN di qualche settimane fa)-

Il Sole24Ore-Nòva ha pubblicato ieri uno speciale sulle nuove frontiere dell'audiovisivo, con uno storia di copertina sugli autori con la "coda lunga".
Per chi l'avesse perso - ed era imperdibile!!! :))) - allego un mio pezzo inserito nel dossier dedicato alle web tv con taglio seriale e tematico

Spero possa interessare
Un abbraccio a presto
Giampaolo

Mi unisco a Giampaolo! Spero possa interessare- page #1, page #2.

Keywords: Giampaolo Colletti, Web tv, Sole24Ore

Andrey Golub

Who does not know The Scary Guy? The man legally changed his name (from Earl Kenneth Kaufmann), who is now very famous for his Evangelism of changing the world by eliminating the violence and hate from it! The man is covered by tattoos to 80+ percents and there are lots of other interesting facts from the life of Mr. Scary Guy on Spock!

The one tag looks quite not-in-place for his profile, but it's true if you think better about his mission. This tag is a weapon for the opposition, the tags that uniquely (in today's snapshot) identifies the cool scary dude in the whole Spock's DB!

I think The Scary Guy should meet Belle Grillo. Those two men could do some great projects (and great business?) together, right?

Keywords: Beppe Grillo, Evangelist, Spock, Spock Tags, The Scary Guy, a weapon for the opposition, Earl Kenneth Kaufmann

Andrey Golub

Spock users ask- what's the criteria used by Spock recommendation system to propose us the other people "we may want to add" to the Trust Network. Here is it shown on the picture (on the right).

And here is the comment of Jay Bhatti (co-founder & VP)-

here is the criteria for who shows up:

1. People that are in the trust network of people you trust
2. People that you have in your address book who you wanted Spock to
scan and search for on the internet, but who you did not invite to
your trust network the first time around.

I hope this helps. We plan to get smarter over time on who we
recommend you add

So connect and reconnect!

Keywords: Jay Bhatti, Spock, Spock recommendation system, Spock.com, Trust Network, Spock FAQ

Andrey Golub

Received via e-mail from Stefan Kiss, my LinkedIn contact. I think this resorse could be useful for somebody else.

I find Linkedin Questions/Answers very useful. I recommend reading them using RSS feed/ reader. We have developed an aggregated filtered feed that contains not only question but as well answers. And as well, can be filtered by keywords you are interested in. It's free, no need to register.

For more details visit:
http://www.edgehunt.com/mashup/linkedin/answers

For example, if you are interested in monitoring only questions with keywords 'realtor' or 'estate' this would be your RSS feed URL
http://www.edgehunt.com/qarss/realtor+estate

Keywords: LinkedIn Questions/ Answers, RSS, Stefan Kiss, LinkedIn

Andrey Golub

Adesso anche la Repubblica.it ci consiglia.

il Evento di Business Networking a Milano, "Cena di Business Networking Natalizio", CON MILAN-IN!

Vieni anche tu?

Keywords: Business Networking, repubblica.it, Milan-IN

Andrey Golub

Thanks to the power of Web 2.0, I met The Scary Guy, the World legend, the person I could read only on Wikipedia before. But now thanks to Spock I've become a Social Friend of The Scary, and also entered to his Social Network on Ning.

I honestly think it's very important what's that man is doing for the World. The power of his words helped to lots of people and organisations already. And well, my "power" is only a Web 2.0 power, but anyway it's a power, right? :) So I'll now try to use it to help The Scary if I can.

btw, registered The Scary Guy's Social Network in the "Social Networking worldwide" list on our Web Site. please check!

Scary Guy's Social Network
The goal of The Scary Guy Social Network is to harness the cognitive capacity that lives within each individual to create peace within themselves. This network of people, who seek to learn about themselves, will help the world heal.

Keywords: Scary Guy Social Network, Social Networking, The Scary Guy, Social Network

Andrey Golub

via IT-Wireless.com

New Nokia Internet services

Keywords: Nokia, Internet services

Andrey Golub

Come and join the new Facebook Group dedicated to SPOCK.COM

Group Info

Name:	SPOCK- a People Search Engine 2.0? a Killer Application for Web 2.0?
Type:	Internet & Technology - Websites
Description:	SPOCK (single point of contact (by) keyword) - a leading search application for discovering people. from SPOCK Networks. http://www.spock.com Spock's mission is to organize information around people and create a search result of everyone in the world. This technology can be embedded in websites to drive increased visitor engagement and a more compelling search experience.

Email:	info@spock.com
Website:	http://www.spock.com

http://www.facebook.com/group.php?gid=19789337936 

Keywords: Facebook, Spock, Spock Group, Web 2.0, killer application, people search engine, search engine 2.0, spock.com, Facebook Group

Andrey Golub

On the official Spock Help/ Faq pages there is one issue that discusses how one can change/ remove the own vote previously done:

Change Your Mind?

In case you entered incorrect information, just click the blue arrow, then "Change Vote," then "Remove Vote."  If no one else has already voted on that piece of information, it will be removed from the search result.

But some people could not easily find the "blue arrow" to re-vote/ remove their vote, as it comes from a topic "remove/modify tags... (still un-voted)" on Spock Power Users Group.

So the picture below explains the How-To. Thanks to Kathy Jacobs, Spock Power User and Evangelist, who was the first to answer and to publish this picture.

Keywords: Kathy Jacobs, Spock FAQ, Spock Power Users, Spock.com, Spock

Andrey Golub

Received via e-mail from J. Gerry Purdy, VP & Chief Analyst of Frost & Sullivan.

I think it's the same FANTASTIC and a MUST READ, as my previously blogged viewpoint from Tony Fish about Mobile Web 2.0.

Mobile Search: Why It's Different from Desktop Search

December 2007

When data services became rich on wireless handsets, search began to be used by wireless handset users, much in the same way they thought of using search on their a desktop PCs: they simply provide some keywords and the search engine responds back with hundreds of links that likely will provide the information that was requested (along with a number of ads).

The method of input to mobile search is close to the same as the method of input for desktop search (except for the obvious need to be more concise when typing using a 10-key numeric keypad instead of an alphanumeric keypad). However, the methods of output from desktop and mobile search are really quite different. Here??s why.

Users think about their search requirements in the same way, whether they are on a desktop or using a wireless handheld with wireless broadband connectivity (such as Wi-Fi zones or wide area wires connectivity). So, while your requirements for search are basically the same, your expectations for replies are drastically different between desktop and mobile: mobile users are focused entirely on results, not just links to results.

Google, Yahoo!, and all the other major mobile search firms have a new challenge: design their software to generate and display results that will best answer the user??s search inquiry - not just provide links to that information. This is one of the main reasons that mobile search is very different from desktop search.

Take a look at typical Google search result shown below (searching on ??mobile search??). You can see that there??s a list of links providing information about mobile search and, correctly, showing both Google and Yahoo! at the top of the list.

Now, take a look at the way in which Yahoo! oneSearch for mobile presents output to a typical search: you can see that the mobile screens (shown to the left as a pallet) contain actual content - not just links to other websites. This allows users to get information on the mobile display that is useful and, in many cases, does not require any additional action. The challenge in doing this, of course, is to determine a user??s query intent and then figure out which content is the most relevant and what users would find most beneficial. That takes a new expertise that is over and above the talent and experience for doing traditional search.

Google does this kind of useful direct display results in its desktop search when you search on a popular place like a restaurant. Here??s the result of a Google desktop search for ??Bice in Palm Beach?? (one of our favorites):

Therefore, in mobile search, it is important to give the user results and answers - not just the links to the information. Google, Yahoo!, and other mobile search engines are all working on this kind of output.

Yahoo!??s website shows why it feels that oneSearch is better than Google (at least at this point in time). The company provides a side-by-side comparison of the output from a number of mobile search requests. The following comparison is from the search request ??Pizza.?? Google does provide some results (rather than just links), but oneSearch does appear to provide a great deal more information than Google in a robust and easy to navigate interface. Both mobile search requests recognize that the phone is in New York. Eventually, specific location will be available on all mobile phones, which will make the mobile search results even more relevant than they are today.

Yahoo! feels that it has an early advantage in this method of focusing on results by providing a lot of useful information for each search. Recently, Yahoo! incorporated content from Yahoo! Answers and Wikipedia to increase the amount of rich content available in consumers' mobile search results.

The company also recently introduced Yahoo! oneSearch Flight Tracker with up-to-the-minute flight information, including flight departure/arrival times, departing/arriving terminals, and gates. Consumers simply need to enter the airline and flight number (for example: United Airlines 97 or UA 97) into Yahoo! oneSearch, or send an SMS query to 92466 (spells YAHOO), and Yahoo! will provide detailed information on the specific flight.

I want to point out that there are a number of companies besides Google and Yahoo that are doing good work in mobile search. Mobile Computing Network (MCN) has developed a concept of ??federated?? search for mobile, in which it analyzes results from other search engines and then provides users with a combined integration of what it feels is the best available answers to the search inquiry. Medio is a ??white label?? mobile search company that provides mobile search to wireless operators so they can provide mobile search under their own brand. And ClairMail provides a means that users can ask search questions inside their wireless email system, such as BlackBerry, and get answers sent back via email.

Thus, you??ll quickly come to expect that doing a search on your wireless handheld will give you more relevant results than using desktop search. And I suspect that the lessons learned from mobile search will migrate back into the desktop to make those results more relevant over time as well.

Written by:

J. Gerry Purdy, Ph.D.
VP & Chief Analyst
Mobile & Wireless
Frost & Sullivan

Keywords: Frost & Sullivan, Gerry Purdy, Mobile & Wireless, Mobile Search, Mobile Web 2.0, Tony Fish, Desktop Search

Andrey Golub

Welcome to Worldwide Association of Professional Dreamers (WAPD).

WAPD provides a Web 2.0 Platform for Dreamers to connect globally, give/receive advice on how to  manifest dreams faster, without struggling: http://wapd.collectivex.com

:=) 

Keywords: Worldwide Association of Professional Dreamers

Andrey Golub

Welcome to the International Network of Social Entrepreneurs (INSE)!

The INSE provides a Web 2.0 communication platform for Social Entrepreneurs to connect globally and collaborate on a number of key sustainable projects: http://inse.collectivex.com

As of today the INSE is a group of 1300+ people, seasoned CEOs, serial entrepreneurs, senior business executives, IT experts, senior recruiters, confirmed artists from many countries around the world, all determined to make a significant difference in today's world.

Keywords: INSE, Social Network, Web 2.0, Social Entrepreneur

Andrey Golub

 

LinkedIn è un servizio di social networking online impiegato principalmente per networking professionale. La rete di LinkedIn ad Ottobre 2007 contava più di 15 milioni di utenti in America del Nord, Asia e Europa e cresce a una velocità di 100.000 iscritti a settimana. (Wikipedia)