Andrey Golub

BMW launches world-first: personalized mobile video advertising campaign in China

BMW has selected China for a world-first in advertising - personalized video messages delivered directly to cell phones. The targeted messages, distributed Dec 21-24 in Shanghai, Beijing and Guangzhou, address individual customers with a holiday greeting that is uniquely tailored to a specific individual.

For BMW, being first in advertising innovation is second nature. The company that brought the world BMW Films and the eight part branded entertainment series “The Hire”, is now partnering with mobile technology provider Clip in Touch to engage their audience in a new way. The technology for this type of precise targeting and personalization technology is provided by Clip in Touch. Initial response to the campaign has been very positive, generating more test drives in a three day period than at any time this year.

BMW is growing quickly in China. Sales are up this year more than 40% to 90,000 units. For the launch of its new X1 series, the German luxury automaker recognized it needed to reach a younger demographic in the most relevant medium- mobile. Unlike Europe or North America, in China the mobile device is the primary internet access tool. There are roughly 165 million high-speed, 3G mobile broadband subscribers in China and these are extremely active mobile internet users. In fact, 58% of Chinese mobile web users post Web 2.0 content via their handsets, compared with 41% of those in the US (Phone Valley Media Scene, 2009). According to Yi Han, BMW China Ltd.’s Head of eCRM “BMW empowers people to express their individuality and personality. We wanted our X1 marketing message to do the same. Clip in Touch has enabled a targeted campaign with sight, sound and motion that our audience can personalize and make their very own”.

Technology for the campaign was provided by Clip in Touch. The company provides a platform for sending advertising campaigns via MMS. The uniqueness comes in allowing users to personalize, edit and add their own voice, video and text to any advertising campaign. CEO Rami Reshef emphasizes the importance of engagement in advertising, rather than impressions. “I tip my hat to BMW for taking this risk. Chinese mobile owners have told us loud and clear—advertising that is personalized and engaging is not only welcome but something they will pass along to their friends”.

Adds Johannes Vizethum, General Manager of Clip in Touch China, “Innovative brands recognize what we all know from the internet- consumers like video and they want a message that has been tailored for them. The success of this campaign makes a strong case for brands to create one-to-one campaigns using mobile video.

About Clip in Touch Ltd.
Clip in Touch, Ltd. develops and markets personalized content solutions for web and mobile messaging. With a unique mix of technological, business and creative expertise, Clip in Touch stands apart among personalized content solutions providers in giving partners and users worldwide innovative, and easy to use messaging solutions. Clip in Touch Ltd. was officially launched in 2006 by a team of entrepreneurs recognized for their international experience in multimedia content production, as well as in web and cell phone technology. For more information, please visit our website: www.clipintouch.com

Keywords: China, Clip in Touch, Mobile 2.0, Mobile Marketing, BMW

Andrey Golub

via Style Star Blog.

Style Star at the NRF Conference in New York with Microsoft and Avanade

Moda e Tecnologia, Microsoft and Avanade will be at the National Retail Federation’s NRF 99^th Annual Convention & Expo at the Jacob Javits Center in New York from January 10 – 12

with a Style Star lounge, booth 100

Because fashion and luxury goods are intrinsically tied to identity for many people, retailers are constantly looking for better ways to create a strong emotional connection to the brand and more actively engage consumers.  Moda e Tecnologia, Microsoft, Accenture and Avanade have developed an offering that helps fashion retailers create immersive interactive experiences with consumers across both real world and virtual channels.

After 60 years, the fashion and luxury landscape is undergoing significant change. Runway shows no longer seem the only way to promote fashion in the globalized, technological new world of the 21st century, and the fashion and luxury consumer is no longer seen as a target but as an individual demanding participation, exchange and co-creation. Forward-thinking, visionary luxury brands such as Louis Vuitton, Dior, Chanel, Prada, Tod’s and Ferragamo are experimenting with new forms of brand communication and promotion for a mix of digital and traditional media, including cinematography and short film vignettes.

“Style Star offers a new way of communicating and selling fashion and luxury goods to consumers by combining interaction with emotion across digital marketing, ecommerce, customer relationship management (CRM) and Web services,” said Marina Garzoni, President of Moda e Tecnologia and founder of Style Star.  “Moda e Tecnologia and Microsoft developed the Style Star MSN format melding fashion and cinema that directly reaches out to consumers and amplifies the advertising and promotional reach of the fashion and luxury industry’s short film production and promotional efforts.”

In addition, at the NRF Conference Moda e Tecnologia, Microsoft and Avanade are showing how fashion and luxury goods retailers can drive strong brand messages through multiple channels, including real world, digital and social media.  This approach brings new technologies to fashion for a more immersive consumer experience.  The offering was first previewed in Italy at the Venice Film Festival and Milan Fashion Week in September.

“Luxury brands are actively exploring immersive new ways to communicate with their public.  I found Style Star to be a very positive experience that allowed me to communicate the message to many through a new combination of technology, fashion and film,” said Edoardo Winspeare, Director of the Louis Vuitton short movie Les Noces de Papier (http://donne.it.msn.com/stylestar/video.aspx).  “A new era is coming.  People are asking for more authenticity and interaction.  They wish to participate and share their emotions.  Louis Vuitton understands the importance of this powerful new phenomenon and I appreciate the freedom I was given to express their message.  I was honored to be part of the first Style Star event during the 66^th Venice Film Festival with Louis Vuitton, Chanel and Ferragamo.”

Since September, major retailers in Europe have shown interest and are exploring Style Star solutions.  These include new ways to drive a unified brand message across multiple channels, including real world, digital and social media combined with an immersive new way to drive commerce.  As a result, Style Star generates greater brand visibility, attracts existing and new customers, increases sales and boosts customer loyalty.

“Emerging technology has expanded the relationship between the brand experience and the consumer by providing a 360-degree way of communicating through both virtual and real world channels, providing a connected consumer experience”, said Garzoni. “Style Star provides a whole new way to engage customers in interactive formats such as mobile, web, Surface, cinema and 3D. This builds a strong emotional connection to the overall brand and products.  Retail brands can take advantage of Style Star to excite their customers, amplify their promotional efforts and showcase their creativity and innovation.”

Thanks also to collaboration with Leo Burnett, the official communication agency of Style Star, and Microsoft MSN, Style Star now will span both the real and the virtual digital worlds.

“Style Star is an immersive experience for the fashion industry with strong appeal that connects consumers more directly to the latest trends.  Fashion and luxury brands embrace innovation and pride themselves on being leaders for the international scene.  We are evaluating this new concept which we believe represents what is next in advertising,” said Enrico Dorizza, Creative Director for Leo Burnett.

“We believe that today more than ever, having seen the economic link and the changes that are taking place, there is a need in the fashion and luxury world to explore potential of the mix of fashion, cinema and the technology and the impact it can have on the future of the industry,” said Garzoni.

About Style Star

Style Star launched in Italy at the 66^th Venice Film Festival and the Milano Fashion Week in September with Marina Garzoni, President and Founder of Moda e Tecnologia, with Microsoft.

The concept is a new way of communication and selling to fashion consumers combining interaction with emotion across digital marketing, ecommerce, CRM and web services.

Style Star is an innovative format, with interactive fashion vignettes, cinema and MSN which amplifies the advertising and promotional reach of the fashion and luxury industry through short film vignettes.

For more information, go to www.stylestarfestival.com or contact us at press@modatecnologia.com

Keywords: 3D, Accenture, Avanade, CRM, Chanel, Creative Director, Dior, Edoardo Winspeare, Enrico Dorizza, Expo, Ferragamo, Leo Burnett, Les Noces de Papier, Louis Vuitton, MSN, Marina Garzoni, Microsoft, NEW YORK, NFR, National Retail Federation, Paula Paravecchio, Prada, Surface, Tod?s, Web services, brand, co-creation, connected consumer experience, ecommerce, fashion, retailers, social media, virtual channels, 66th Venice Film Festival

Andrey Golub

Stefano Tazzi presenta il network professionale ClubIN

Al Working Capital di Milano Stefano Tazzi ha presentato l’iniziativa ClubIN, volta alla valorizzazione dell’identità professionale digitale per mezzo di incontri offline sul territorio.

via WORKINGCAPITAL.

Stefano Tazzi ha portato al Working Capital di Milano la propria esperienza legata al mondo dei social network e dell’identità digitale. Tazzi è infatti il coordinatore di ClubIN, un’iniziativa di business incentrata sulle reti sociali online e gli eventi offline. Il progetto parte dal presupposto che troppo spesso sui social network si stabiliscono connessioni di lavoro non finalizzate a un incontro fisico. ClubIN vuole invertire questa tendenza: sfruttare le reti sociali online per stabilire rapporti che vengono consolidati con incontri sul territorio, durante i quali è possibile stabilire importanti contatti di lavoro. Ad oggi in Italia sono presenti oltre una decina di sezioni ClubIN in tutto il Paese, con ben 200 eventi organizzati e 6.000 partecipanti.

ClubIN si colloca in un panorama culturale che ha visto l’esplosione dei business social network, primi fra tutti LinkedIn e Xing. I loro principali fattori di successo sono rappresentati dalla possibilità che offrono di mettersi in contatto con chiunque senza limiti spaziali, né temporali, e dalla presenza, tra le loro pagine, di professionisti che sanno sfruttare la tecnologia e che sono interessati a stabilire contatti lavorativi. Essere presenti su LinkedIn rappresenta un ulteriore valore aggiunto per l’utente, valido al di fuori della piattaforma: i principali profili business risultano ottimamente posizionati tra i risultati dei motori di ricerca e questo garantisce una maggiore visibilità dell’utente e delle sue competenze.

Keywords: Milano, Working Capital Milano, business, clubIN, eventi, social network, video, Stefano Tazzi

Andrey Golub

via http://stylestarfestival.com

Microsoft and Partners Bring High Tech
to Haute Couture with Style Star

Official press release
12/01/2010

MILAN and PARIS – January 11, 2010 – At the National Retail Federation’s NRF 99^th Annual Convention & Expo today, Microsoft Corp. in cooperation with Accenture and Avanade, introduced “Style Star” with Marina Garzoni, president and founder of Moda e Tecnologia.  The new offering showcasing Microsoft’s leadership in global retail information technology solutions was first previewed in Italy at the Venice Film Festival and Milan Fashion Week in September.

Style Star offers a new way of selling fashion and luxury goods to consumers by combining interaction with emotion across digital marketing, ecommerce, customer relationship management (CRM) and Web services. Together with its partners, Microsoft developed the Style Star MSN format melding fashion and cinema that directly reaches out to consumers and amplifies the advertising and promotional reach of the fashion and luxury industry’s short film production and promotional efforts.

After 60 years, the fashion and luxury landscape is undergoing significant change. Runway shows no longer seem the only way to promote fashion in the globalized, technological new world of the 21st century, and the fashion and luxury consumer is no longer seen as a target but as an individual demanding participation, exchange and co-creation. Forward-thinking, visionary luxury brands such as Louis Vuitton, Dior, Chanel, Prada, Tod’s and Ferragamo are experimenting with new forms of brand communication and promotion for a mix of digital and traditional media, including cinematography and short film vignettes.

Emerging technology has expanded the relationship between the brand experience and the consumer by providing a 360-degree way of communicating through both virtual and real world channels — a truly unique multichannel experience.

“With regards to the collaboration between Moda e Tecnologia and Microsoft, we thought this would be the right time to launch Style Star, a new project that allows us to bring the general public close together with the fashion and cinema world,” said Marina Garzoni, president of Moda e Tecnologia and director of Style Star which was created by her. “We believe that today more than ever, having seen the economic link and the changes that are taking place, there is the need in the fashion and luxury world to explore the potential of the mix of fashion, cinema and technology and the impact it can have on the future of the industry.”

“Catwalks of the future can take advantage of advancements in technology to showcase their brands, drive loyalty and advertise via video and online media,” said Paula Paravecchio, EMEA managing director, Distribution & Services Industry, Microsoft. “This adds a powerful emotional connection with the brands and provides a new level of authenticity that speaks directly to consumers to augment the overall experience.”

Style Star enables retailers in the fashion and other industries to drive brand experience, loyalty, social networking and new channels to reach consumers, seek opinions on new product launches, and gain market insights through real-time and virtual participation.  This one-to-one customer relationship will enable retailers and others to customize their products and meet the needs of those global industries in which the customer is increasingly in control.”

Style Star will bring together and celebrate these short fashion and luxury film vignettes, thereby creating a collaborative and promotional environment involving designers, fashion and luxury companies, production houses and advertising agencies, and well-known and up-and-coming directors. Within the Style Star format, brands and designers will be able to showcase their productions and tell their story in an appropriate and empowering context fueled by the most innovative technologies.

Thanks also to collaboration with Leo Burnett, its official communication agency, and Microsoft MSN, Style Star now will span both the real and the virtual digital worlds.

Together with partners like Accenture and Avanade, Microsoft has created its own integrated Style Star offering for the fashion and luxury world that will enable immediate consumer interaction with the brand and collection — from media release to advertising and viral communication (via the Web or a mobile device).  New collections now are available online or via many channels to promote consumer loyalty and drive cross-sell and up-sell.

Microsoft in Retail

Microsoft is the leading provider of global retail information technology solutions.  Microsoft is #1 in store systems, with 90% market share in retail POS OS (Source: IHL).  Microsoft also is the leader in business intelligence (BI): 100% of retailers use Excel, the #1 decision support tool.  Microsoft also leads in digital marketing as the only end-to-end solutions provider.  Its digital marketing solutions range from the stack (Windows, Windows Server, SQL Server, .NET, Visual Studio) to online (Commerce Server) to mobile (Windows Mobile), and from digital advertising (Bing, AdCenter) to entertainment (Xbox, Xbox LIVE, Zune, Silverlight).  Microsoft delivers connected experiences for stores, commerce and the enterprise via the “three screens” (PC, browser, mobile) for anytime, anywhere on any device access.
Microsoft’s Retail Group provides software that helps retailers thrive in today’s competitive global marketplace by meeting the demand for a highly personalized and connected shopper experience. Microsoft helps retailers deliver a consistent shopping experience through seamless multi-channel integration and via innovative technologies and mobile and new social networking channels. Through a combination of Microsoft- and partner-based solutions, retailers can turn data into insight, ideas into action and change into opportunity. More information about Microsoft’s Retail Group can be found at http://www.microsoft.com/retail.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Keywords: Avanade, Brands, CRM, Chanel, Dior, Emerging technology, Fashion, Ferragamo, Haute Couture, High Tech, Leo Burnett, Louis Vuitton, Luxiry, MSFT, MSN, Marina Garzoni, Microsoft, Microsoft MSN, Microsoft Retail Group, Milan Fashion Week, Moda e Tecnologia, NRF, National Retail Federation, Paula Paravecchio, Prada, Retail, Style Star, Tod?s, Venice Film Festival, digital marketing solutions, e-commerce, luxury goods, mobile 2.0, viral communication, web 2.0, Accenture

Andrey Golub

Workshop sulle tecnologie e applicazioni semantiche

Milano, 11 febbraio 2010, Centro Congressi Fast

IntelliSemantic e il Politecnico di Torino terranno a Milano l’11 Febbraio la nuova edizione del Workshop sulle applicazioni e tecnologie semantiche.

Il Workshop, della durata di un giorno si terrà presso il Centro Congressi FAST in Piazzale Morandi 2. Il workshop farà il punto di quanto attualmente disponibile nel campo della semantica, sia a livello di tecnologia, sia di applicazione, in ambiente enterprise, senza però tralasciare i recenti sviluppi più avanzati e già promettenti, anche in ambiente Web, evidenziando le possibili motivazioni della scelta di soluzioni semantiche.

Il workshop ha l’obiettivo di supportare le valutazioni e le decisioni dei manager ICT, o che comunque influenzano le scelte aziendali ICT. La struttura del workshop favorisce l’interattività dei partecipanti: a tal fine i partecipanti prima dello svolgimento riceveranno copia elettronica delle slide e saranno contattati per potere esplicitare le loro attese e anticipare le loro domande. Per ulteriori informazioni consultare il depliant su intellisemantic.com

Keywords: Marco Ciaramella, Politecnico di Torino, soluzioni semantiche, IntelliSemantic

Andrey Golub

2010 mobile trends

Forrester Research, by Thomas Husson

A new mobile decade is opening up, and now is the time to start your journey. In the past 10 years, mobile phones have changed the way we communicate and live. In the next 10 years, they will change the way we do business.

• More brands will start taking the mobile Web into account in their strategies. Buzz around applications will continue. However, many organizations will realize that they can't simply have mobile initiatives here and there; they need a cohesive vision. Promoting, upgrading, or porting an app to a different environment requires budget and a clear road map. Many firms will also realize that they can reach larger audiences at lower costs with the mobile Internet, which Forrester expects to reach 22% of European mobile consumers by the end of 2010.
• Innovation in mobile payments will accelerate. Now that brands have started rolling out a mobile presence, they will want to move from a service model to a transaction model. Most of the innovation won’t come from the NFC ecosystem but from application billing, microtransactions -- look in particular at the monetization of virtual goods -- and remote payments (ticketing, parking). There are many players to watch, from innovative startups such as Square and Zong to blue-chip companies like Apple; with more than 100 million iTunes accounts, Apple could offer a disruptive solution.
• Google will shake up the mobile navigation business. It will bypass its existing digital map provider in Europe (as it has done in the US) and launch a free navigation service on Android-based devices. It will be increasingly difficult to monetize paid, off-board navigation services, particularly in Europe.
• Location will start enabling richer mobile experiences. From social location and location-based coupons to mobile augmented reality, many innovative services will flourish. However, they won't generate meaningful revenues.
• Social Computing and mobile phones will expand their love affair.
• Live mobile TV will be hyped again. This time, it’s the 2010 FIFA World Cup in South Africa that will be the catalyst.
• The OS arms race will heat up. Adding Samsung's BADA and Nokia's Maemo into a complex game will lead to further fragmentation. Google's Android will get significant traction but will also be a fragmented platform; handset brands will want to differentiate their Android products, adding a layer of fragmentation to the OS.
• Application stores will continue to flourish, but none will replicate Apple's success in 2010.
• Some operators will want to reduce their increasing dependency on Apple. Around 60% of Orange France’s new contract connections were sold with an iPhone in December! With very high subsidies, the ROI of the iPhone is less and less obvious for operators. They are thus promoting alternative devices and platforms (in particular Android) and will be helped by regulation. After the controversy around the exclusivity of the Apple deals, expect legal action from competitors and careful analysis by regulators of Apple's distribution deals.

read the full article.

Keywords: Android, Apple, Buzz, Forrester, Forrester Analyst, Google, Location based services, Nokia, ROI, Samsung, Social Computing, Thomas Husson, augmented reality, billing, brands, microtransactions, mobile 2.0, mobile TV, mobile Web, mobile navigation, mobile payments, mobile trends, social location, vision, 2010

Andrey Golub

IT GOVERNANCE- Guidare il cambiamento.

Convegno MASTER KnowIT 26 Gennaio 2010, Hotel Michelangelo.

MilanIN- Media Partner del Convegno.

Una delle principali “discontinuità” emerse dall’ambiente socio-economico attuale è costituita dalla produzione crescente di informazioni, ormai considerate risorse fondamentali di ogni organizzazione e, come tali, interpretate come variabili strategiche.
Gli approcci gestionali tradizionali, sia di General Management che di IT Management, devono evolvere e fondarsi sui principi della Governance e dell’IT Governance, sostituendo così i criteri guida dettati unicamente dalla tecnologia - che hanno monopolizzato per molto tempo l’attenzione dei top manager aziendali.
Il convegno dedicato all’IT Governance si propone di contribuire alla composizione di un quadro di riferimento condiviso sulla tematica. Saranno proposte alcune chiavi di lettura di notevole spessore e verrà stimolato, in un ambiente unico e collaborativo, il confronto tra due diverse prospettive: quella del CIO e quella del General Manager, protagonisti di spicco di ogni Sistema di Management aziendale.
Un’occasione di crescita per chi vuole guidare il cambiamento. 

Il goal dei Master Know IT è capitalizzare e valorizzare la conoscenza diffondendo la cultura d’impresa, in particolare intorno ai temi centrali della tecnologia applicata al business ed ai processi organizzativi. Dedicati ai decision maker, si propongono come guide pratiche e consistenti, utili ad indirizzare positivamente le impegnative valutazioni sulle strategie e gli investimenti.

In omaggio ai partecipanti una copia del libro di Paolo Gila "L'economia che dà i numeri", con la prefazione di Claudio Scajola, Ministro dello Sviluppo Economico.

• more info online
• iscrizioni online
  

Keywords: CIO, ICT, IT GOVERNANCE, IT Management, MASTER KnowIT, Convegno

Andrey Golub

 Marketing ti presento il Mobile?

Giovedì 28 Gennaio 2010,
dalle ore 9.30 alle ore 13.00,
presso l'Aula Carlo de Carli del Politecnico di Milano,
Campus Bovisa, Via Durando 10, Milano

promosso dall’Osservatorio Mobile Marketing & Service della School of Management del Politecnico di Milano col patrocinio della Mobile Marketing Association (MMA).

Occasione del Convegno è la presentazione dei risultati della Ricerca 2009 che si è posta i seguenti obiettivi:

• analizzare tutte le principali applicazioni di Mobile Marketing & Service, con particolare attenzione a quelle più innovative: Mobile Internet, QR-code, Near Field Communication, Location Based Services, ecc.;
• definire un’architettura di metriche coerenti per misurare i benefici di iniziative di Mobile Advertising e Promotion;
• analizzare la redditività degli investimenti in applicazioni di Mobile Service;
• comprendere, attraverso survey che hanno coinvolto oltre 200 aziende fra Centri Media e Advertiser, il livello di adozione, i benefici e le criticità legate agli strumenti di Mobile Marketing;
• valutare quantitativamente alcune delle componenti più rilevanti del mercato del Mobile Marketing & Service in Italia.

La presentazione dei risultati della Ricerca sarà seguita da Tavole Rotonde in cui si confronteranno top manager dei player della filiera complessiva: Advertiser, Centri Media, Concessionarie, Service Provider e Operatori Telefonici.

La partecipazione è gratuita, previa iscrizione

Keywords: Centri Media, Concessionarie, Location Based Services, Mobile Advertising, Mobile Internet, Mobile Marketing, Mobile Service, Near Field Communication, Operatori Telefonici, Politecnico di Milano, R-code, Service Provider, Advertiser

Andrey Golub

Keywords: 2010, Andrea Illy, Antonio Cacace, Armando Branchini, Beymen, Carouzos, Claudio Luti, Convegno on-line, Hankyu, Henry Buks, Laudomia Pucci, Le Strategie per la Ripresa, Maria Cristina Buccellati, Matteo Lunelli, Mercury, Mitchell Richards, Neiman Marcus, Paolo Zegna, Piero Gandini, Roberto Gavazzi, Saks Fifth Avenue, Santo Versace, altagamma.it, he Collective, Altagamma

Andrey Golub

Keywords: , Connexia, Cristina Papini, Enel, Giuliano Noci, IBM Italia, Microsoft Advertising, Multicanalit, Nielsen, Nielsen Online, Politecnico di Milano, SeatPG, Sorgenia, Umberto Bertel, Vodafone

Andrey Golub

INTERNET FOR PEACE

• il manifesto
• il promo video
• come aderire
• chi ci supporta

http://www.internetforpeace.org/

Keywords: INTERNET FOR PEACE

Andrey Golub

Irish software company raising funds only using LinkedIn.

A Limerick company which has developed software for managing projects, has completed a private fundraising round using only the social networking website LinkedIn.

According to executive chairman Frank Hannigan, the company is selling off 10 slots to investors at €25,000 each – each equivalent to a 2 per cent stake in the company.

Seven hundred e-mails were sent to potential investors through LinkedIn earlier this month, generating 200 replies by phone, e-mail and Twitter. The company raised €162,500 in just eight days.

the full story

Keywords: Frank Hannigan, Twitter, fundraising, LinkedIn

Andrey Golub

SAD BUT TRUE... Navteq is owned at 100% by Nokia who's just launched free (forever?) OVI MAPS.

Subject: Nav4All navigation shut down by Navteq

Letter to 27,625,631 Nav4All navigation customers

Dear Customers,

It is with the deepest regret that we hereby notify you that the
global navigation of Nav4All and the Tracking & Tracing will go
offline in 3 days. The reason for the same is that the data licence
agreement with Navteq (a 100% Nokia subsidiary) was not extended, in
a totally unexpected manner. It is not possible to implement data
from another supplier in our Nav4All systems within the short term.
The Nav4All navigation system was developed for Navteq data. Nav4All
has therefore been constrained to stop.

We greatly regret the fact that we have to suspend the operation of
our service. With your help, we have developed Nav4All into a global
product with 27.5 million users in 56 languages, in 5 years. This has
made Nav4All the largest navigation supplier. This large number of
users also has to do with the fact that Nav4All works on hundreds of
different mobile telephones of many makes such as Blackberry, Sony
Ericsson, Samsung, Motorola, Android, HTC, Nokia, LG, Iphone, Ipod
etc.

After 5 years of testing and market development, we witnessed rapid -
in fact, exponential - growth during the last two years. That growth
was reported in the licence reports to Navteq. In mid-December 2009,
the global coverage was extended to include the Philippines, Morocco
and Kenya.

Please contact the Nav4All support desk in case you have any
questions: www.nav4all.com/support. If there is any further
information from Nav4All concerning the subject of this letter, the
same will be published on our website: www.nav4all.com. For reasons
of privacy, Nav4All does not have the email addresses of all its
customers, and we therefore request you to forward this email to the
maximum extent possible, in order to ensure that everyone is
informed.

Kind Regards,
Hennie J.M. Groot Koerkamp (CEO)
Nav4All BV
Keizersgracht 62-64
1015 CS Amsterdam NL

Keywords: Hennie J.M. Groot Koerkamp, Nav4All BV, Navteq, Nokia, OVI MAPS, Nav4All

Andrey Golub

Jan 28th 2010 | From The Economist print edition

A world of connections

A special report on social networking

Online social networks are changing the way people communicate, work and play, and mostly for the better, says Martin Giles (interviewed here)

Although Facebook is the world’s biggest social network, there are a number of other globetrotting sites, such as MySpace, which concentrates on music and entertainment; LinkedIn, which targets career-minded professionals; and Twitter, a networking service that lets members send out short, 140-character messages called “tweets”.

Keywords: Linkedin, Martin Giles, MySpace, The Economist, social networking, special report, twitter, Facebook

Andrey Golub

TV fai-da-Web.

Storie italiane di micro Web Tv. La mappa e le istruzioni per fare una tv in casa.

Il Sole 24 ORE. Autore: Giampaolo Colletti.

Commento e descrizione

 

Keywords: Il Sole 24 ORE, Libro, Luca De Biase, Web TV, Giampaolo Colletti