My experiences into publishing world and I.T. environments drove me in 1998 to establish, together with Daniela Rossi, the company Roger srl.

As Roger, we design and plan Direct Marketing and Digital Marketing campaigns and we have an excellent experience over new frontiers of DM: digital colour printing with variable data, and full colour printing in transactional environments (transpromo).

Usually our commitment is oriented to the development of campaigns that make use of CRM systems and of analytic resources for measurements of direct responses.

Many of ours works are focused on Leads Generation campaigns through operations using DEM and traditional direct mailing.